The Latest from SaaStr: 10 Things That Always Work in SaaS Marketing

THE LATEST FROM SAASTR

By Jason Lemkin  · Tuesday, August 16, 2022 | Marketing

We’d all love to run 100% PLG SaaS companies that magically self-replicate customers. And it does happen, sometimes. At least for a while. You can hear more of a deep dive on how Calendly does it, for example, here.

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function.

So where do you start?  What works to get you leads?

DEAR SAASTR

By Jason Lemkin · Tuesday, August 16, 2022 | Career Growth & Advice, Early

Someone has to be the public face of the company, and especially in the early days, it should only be one founder.

If deciding which founder should do PR is causing friction, you have deeper problems.

It's time!!

Mark your calendars

Book your flights

Tell the team!!

2022 SaaStr Annual: Sep 13-15 in the SF Bay Area

• 40+ Acre Outdoor, Open Air Campus
• 10,000 Founders, VCs + Execs
• 1,000 Mentorship Sessions
• 500 Braindates
• 200 Speakers
• The Best of Cloud

NEW VIDEO AND PODCAST

By Amanda Beaty · Wednesday, August 17, 2022 | Leadership, Sales

A successful, growing business depends as much on its metrics as it does on its people. How can you focus your workforce and your data simultaneously?

Marketo’s former EVP of Sales, Bill Binch, has had decades of experience tackling precisely these issues. He shares his advice as Operating Partner at Battery Ventures.

SAASTR ANNUAL NEWS

By Amanda Beaty  · Tuesday, August 16, 2022 | Blog Posts

10.000 SaaS CEOs, Founders, Revenue Leaders and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. If you haven’t already, sign up here for tickets before we sell out.

We’re excited to share that Braindate registration is open and going strong! Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Annual. The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies.

Take a look at just some of the most popular Braindates (so far!).

RECOMMENDED PODCAST

By Jason Lemkin  · Tuesday, August 16, 2022 | Sales

So a number of folks, including Mixmax, to many others on LinkedIn, picked up that SaaStr’s newest Partnership Manager (really an SDR with a different spin), Mike Wander, booked 90 meetings in his first 90 days.  That led to $1m in closed revenue.

Pretty incredible, and something a lot of us can learn from as you begin to build out your first outbound teams.

Even better, our own Poya Osgouei put up a great Uncharted podcast doing a short (10 minute) deep dive on how Mike did it, and what he learned.  Definitely a good listen.

This edition of the SaaStr Daily is sponsored in part by Brex

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This edition of the SaaStr Daily is sponsored in part by Avoma

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