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Shopify Dispatch Issue #361 - Transactional emails, Refund orders permission added

Shopify Dispatch

Issue #361 - August 24th, 2022

5 Keys to Better Transactional Emails

Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye gives tips and examples on how to improve them.

Just be careful to follow all email laws so the email is still considered transactional (e.g. the CAN-SPAM laws in the US).

New permission to refund orders

Shopify has added a new permission for refunding orders. Minor but this can allow you to give access to only some staff.

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.

Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

My articles this week

Timing your promotions to convert new customers into repeat customers

The Customer Predicted Spend Tier: clear as mud

When downturns strike, it's good to be adaptive

Use the repeat customer ratio to evaluate how well your Shopify store is performing

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Key phrases

Repeat Customer Insights repeat customer ratio Better Transactional Emails Eric Davis View order confirmation email Daily Shopify tips

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Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition

Wednesday, August 17, 2022

Shopify Dispatch Issue #360 - August 17th, 2022 Shopify Collabs launches to help merchants connect with creators Shopify's integrated their Dovetale acquisition into a rebranded app called Shopify

Shopify Dispatch Issue #359 - Customer data analysis, Free publicity

Friday, August 12, 2022

Shopify Dispatch Issue #359 - August 10th, 2022 Customer Data: Top Trends, Collection Methods, and Best Practices in 2022 Holly Stanley writes about how to collect, validate, and analyze customer data.

Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options

Wednesday, August 3, 2022

Shopify Dispatch Issue #358 - August 3rd, 2022 File Power In Practice Kevin Hillstrom writes about how important File Power is. File Power is how much value there is in your customer file. In other

Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing

Wednesday, July 27, 2022

Shopify Dispatch Issue #357 - July 27th, 2022 Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best

Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data

Wednesday, July 20, 2022

Shopify Dispatch Issue #356 - July 20th, 2022 Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all

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