The state of spam in 2022: New research on unsolicited marketing

 
 
We love advice. We tolerate ads. And we hate spam. These are really the three types of marketing: content marketing, advertising and spam.
To measure the spam problem, we surveyed 1000+ people here in the US. We can take this new data and show the size and shape of the spam problem  in all channels:

  • Which social networks have the most spam? It’s this one.
  • How do most people respond to email spam?
  • How much text spam are we getting?
  • What percentage of our calls are cold calls?

You might be surprised at the depth of the problem.

As a bonus, we asked 7 legitimate marketing experts for their input. In the context of all of this spam, what should the legitimate marketer do?

The data in this report explains why the psychology of our potential customers is often so negative. How trust within the context of each channel is eroding. And what we should do to stand out amid the constant flow of unwelcomed noise…

Yes, show me the 2022 spam report

 
 

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

5 clever roundup post examples for content marketers

Thursday, June 30, 2022

The expert roundup is the least common, but most effective format in content marketing. But too often, they're bland. The marketer simply emails a single question to a bunch of experts, then copy,

How to get started with website optimization

Friday, June 17, 2022

Your company's website is often the first interaction a prospect has with your brand. Website optimization ensures that your website is performing at its peak and is user-friendly. But what does

The most obvious content strategy that no one uses

Thursday, June 2, 2022

Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins. We've said that 100 times in articles and presentations. And it's true

13 marketing visuals and the metrics they impact

Thursday, May 19, 2022

(with a video 🎥) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This is what a 15 year old content strategy looks like

Thursday, May 5, 2022

Orbit's content marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

🔮 $320B investments by Meta, Amazon, & Google!

Friday, February 14, 2025

🧠 AI is exploding already! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✍🏼 Why founders are using Playbookz

Friday, February 14, 2025

Busy founders are using Playbookz build ultra profitable personal brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Is AI going to help or hurt your SEO?

Friday, February 14, 2025

Everyone is talking about how AI is changing SEO, but what you should be asking is how you can change your SEO game with AI. Join me and my team on Tuesday, February 18, for a live webinar where we

Our marketing playbook revealed

Friday, February 14, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Cribbage Day, Reader... Don't get skunked! In today's

Connect one-on-one with programmatic marketing leaders

Friday, February 14, 2025

Enhanced networking at Digiday events ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Outsmart Your SaaS Competitors with These SEO Strategies 🚀

Friday, February 14, 2025

SEO Tip #76 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Temu and Shein's Dominance Is Over [Roundup]

Friday, February 14, 2025

Hey Reader, Is the removal of the de minimis threshold a win for e-commerce sellers? With Chinese marketplaces like Shein and Temu taking advantage of this threshold, does the removal mean consumers

"Agencies are dying."

Friday, February 14, 2025

What this means for your agency and how to navigate the shift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

Is GEO replacing SEO?

Friday, February 14, 2025

Generative Engine Optimization (GEO) is here, and Search Engine Optimization (SEO) is under threat. But what is GEO? What does it involve? And what is in store for businesses that rely on SEO to drive

🌁#87: Why DeepResearch Should Be Your New Hire

Friday, February 14, 2025

– this new agent from OpenAI is mind blowing and – I can't believe I say that – worth $200/month ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌