As midterm political spending outpaces 2020, streaming and TikTok become the focus

This year's midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok.

Additional coverage:

• Payload is a 10,000-sub digital newsletter covering the burgeoning space industry, and the pub has already expanded into webinars and podcasts, with plans to add events.
• American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets.
• Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations.
• With new video vertical "Sauce," Tastemade and Blavity want to tell stories about food through a young, Black lens.
• Eco-friendly DTC hand sanitizer brand Shimmy teamed with Gillette Stadium as part of its newfound focus on OOH -- and now it's the official hand sanitizer for the NFL.