Myth buster: Debunking common misconceptions about the metaverse

To learn about the most common misconceptions about the metaverse, Digiday reached out to a group of experts across the gaming, advertising and Web3 sectors.
August 12, 2022

Disney's Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But the media company's flagship streaming service did see subscriber growth slow in the U.S.

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Ivy Liu
To learn about the most common misconceptions about the metaverse, Digiday reached out to a group of experts across the gaming, advertising and Web3 sectors.

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The plumbing brand is renewing its marketing to get the attention of millennial homeowners with new TV spots as well as digital and social ads.

Marketing leaders are shifting to a global mindset as privacy regulations and third-party cookie phase-outs become the norm.

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Under Rob Reilly’s creative lead, WPP won most creative company at the 2022 Cannes Lions Festival of Creativity. He talks about that and more in this Q&A.

As advertisers work toward planning for 2023, developments from this year are shedding light on what’s next for connected television.

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Disney’s Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company’s flagship streaming service did see subscriber growth slow in the U.S.

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To build relationships with sports fans, many brands are layering in contextualized storytelling during in-game advertisements.

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The recent Q2 results suggest there is more resilience and runway in the ad tech sector. But how long before push comes to shove?

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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios’s sale to Cox Enterprises signals about the current investment market for media companies.

In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.
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