Thomas from Ariyh - 🎓 Don’t sound weak. Use negations

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🎓 Ariyh turns 2 - The top 5 insights of the year

Tuesday, August 23, 2022

Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Give tours of your company

Tuesday, August 16, 2022

In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company's products after a tour. Tours must be educational and enjoyable. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 How to maximize your influencer campaigns

Tuesday, August 9, 2022

Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Don’t use money for referral rewards

Tuesday, August 2, 2022

Money rewards hurt the social motivation of recommending a product, unless they're for a strong brand. Non money rewards (eg a small gift) give better results for all brands. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When to use horizontal vs vertical product layouts

Tuesday, July 26, 2022

Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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