Tips to propel your social media career forward

What’s The Appeal Of BeReal? Deciphering Social Media Authenticity

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In the world of social advertising, brand safety is important. About 75% of brands were exposed to brand safety incidents this past year, which often led to fallout on social media. To protect your brand reputation, we’ve compiled everything you need to know to create a proactive brand safety plan.

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How To Find And Use TikTok Sounds To  Boost Engagement

TikTok sounds are more than just background music—they’re an integral part of how the app shapes new trends and cultural shifts. Brands are now using sound appeal to drive marketing campaigns. Dive into our breakdown on trending TikTok sounds and how to use audio for engagement and brand awareness.

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30 Social Direct Message Examples To Inspire Your Strategy

We’ve entered a new era of social marketing as consumers flock to direct messaging tools to contact brands. Now, brands have an opportunity to connect with their audience 1:1 to improve loyalty. Use our catalog of direct message examples as inspiration to create a personal, authentic direct messaging strategy.

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