CXL - What is your big idea?
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The story is the strategy
Thursday, August 25, 2022
Your host today is Peep Laja, Founder at CXL The story is the strategy. Your positioning and marketing strategy are informed by and wrapped in the blanket of a narrative. Here are the most common types
Modern marketing equation = ?
Thursday, August 18, 2022
Your host today is Peep Laja, Founder at CXL 3 key ingredients modern marketing teams need to embrace as their modus operandi: research (insights) + experimentation + speed. Most of the marketing
Async... or just anti-meeting?
Friday, August 12, 2022
Your host today is Peep Laja, Founder at CXL It's easy to be anti-meeting. It's hard to do async right. Async reporting/updates that also get read and debated by the group does not happen
That problem of yours? Somebody already figured it out.
Thursday, August 4, 2022
Your host today is Peep Laja, Founder at CXL Whatever problem you're having, countless number of people have had this problem before. It has been solved successfully countless times, and also
Stop thinking networking is just for the elites
Thursday, July 28, 2022
Your host today is Peep Laja, Founder at CXL Personal relationships open most of the doors, from business deals to Stanford Graduate program entrances to raising VC money. Relationships get you
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I'm so impressed by what you are doing We have 4 updates for you this week: 1. On Peep's Mind Every cold outreach starts with a variation of "I'm so impressed by what you're
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Wednesday, March 27, 2024
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Wednesday, March 27, 2024
Landing a front-end job is hard. We've had an open position at my company for about 3 weeks now, and it's gotten almost 100 applicants. That's a lot of competition, no matter how good of a