Social Media Examiner - Getting fans to evangelize for you...

It’s National No Patrick Day, Reader. 🚫⭐🐟 IYKYK...

This newsletter is brought to you by the Social Media Marketing Society.

In this edition:

Fan Evangelism: How to Create Unforgettable Experiences
Do you want raving fans? Wondering how to build a fan-first experience? Discover a five-step framework for creating great experiences that your customers and fans will share on social media.     
     🔤 Read (excerpt below).
     ▶️ Watch on YouTube.
     🎧 Listen on Apple, Google, and Spotify.
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RESOURCES & SPONSORS

How To Do Things Right
Nervous about getting started with Web3, Reader? Learn from pioneers who have already figured it out at the Crypto Business Conference. You'll experience two full days of education, support, and networking from the best and brightest. Grab your All-Access ticket today.

See what tools and apps we recommend to support your marketing strategy.
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Community Development With Token-Gating
Want to build a strong community around a product or brand? Wondering how to use NFTs to manage access to your community? Learn how NFTs and other tokens can help you develop and gate active, loyal, and engaged communities.
     🔤 Read the Article.
     ▶️ Watch on YouTube.
     🎧 Listen on Apple, Google, Spotify.

Discover the Latest LinkedIn Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for the current news that matters to marketers.
     ▶️ Watch the Livestream on YouTube.
     🎧 Listen on Apple, Google, Spotify.

LIVE Q&A: Web3 For Beginners – How to Develop a Web3 Community
If you are curious about Web3 and NFTs for marketing, join us for our weekly Q&A designed to help you on your journey by answering all the questions you’ve been waiting to ask. 
      🎤🎧 Join our weekly Twitter Space, Thursday at 5 PM Pacific.
     🎧 Listen to the replays.

A fan-first experience can be anything from a one-off live event to the everyday action of making a purchase on your website. Whatever it is, if you can make that experience unforgettable, your marketing will be enhanced in two important ways.

1. It delights your audience, so that they’ll become repeat customers and lifelong, raving fans.

2. It creates both in-house and user-generated content which you can use to reinforce your marketing strategy across TikTok, YouTube, Instagram, Facebook, and wherever else you reach out to your audience. When more people see that you give customers an unforgettable experience, they’ll buy into your brand.

This strategy relies on reaching a lot of people, so that should be reflected in your analytics. You’re not aiming for likes or comments. You want people to share content about your brand experience. For this specific type of marketing, the number of shares matters more than any other metric.

For 5 steps to create an unforgettable marketing experience, click below:
     🔤 Read the Article.