Social Media Examiner - Facebook comment moderation tips...

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Do you need to Moderate Facebook page posts made by consumers or customers?

By default, a FB page allows visitors to publish posts or write reviews. If your page tends to attract positive posts or rave reviews, you may not need to adjust these settings. But if you receives a lot of offensive posts or spam reviews, moderating them can help protect your brand reputation and give followers a good experience. There are three ways to make it happen.

1. In the classic pages experience, you can adjust these rules by selecting Settings from the left-hand menu. On the General tab, look for Visitor Posts and click Edit.

You can disable posts by other people on your page, which prevents customers or potential clients from creating posts. Or you can opt to review the posts that other users create before they go live. In addition, you can opt out of allowing photo and video posts.

To switch off reviews, open the Templates and Tabs menu in your page settings. Look for the Reviews tab and switch it off. Reviews will no longer appear on your page and visitors won’t be able to leave new ones.

2. In the new pages experience, you’ll need to use a different workflow to change the page post settings. Open FB and switch to interacting as your page. Click your page profile icon in the upper-right corner and select Settings & Privacy from the drop-down menu. Then select Settings to open the full menu.

Next, click the Privacy tab and select Page and Tagging. If you want to prevent visitors from creating posts on your page, go to Who Can Post on Your Page? and click the Everyone button.

You’ll see an option to select Only Me instead. If you select this setting, no one aside from your page will be able to write posts, share links, or publish photos and videos on your page.

You also have the option to turn reviews on or off from this tab. To switch the settings, click the toggle next to the Allow Others to View and Leave Reviews on Your Page? option.

3. If you have either reviews or page posts switched on, you can also monitor relevant content from Business Suite. Click on Inbox and go to the FB Comments tab. You can tell these posts apart from other engagement (like comments) because consumer post previews display the name of the person who wrote them.

When you click on a visitor post or customer review, you have the option to react, comment, or share. If the post features sensitive content, you might also consider responding privately. Click the Message button to send a direct message instead.

Note that FB only allows pages to respond with a DM for up to 7 days after the original post. If you missed the 7-day window, you can always comment and encourage the original poster to message your page. But it’s a better idea to monitor page posts and reviews regularly so you don’t miss something important.

For walkthroughs to manage comments on your page’s posts, ads, and live videos, read the full article.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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