Social Media Examiner - Instagram strategy: time for an update?

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In today’s edition:

• Instagram Video: How to Adjust Your Strategy for 2022 and Beyond (excerpt below)
• How to Remix Photos on Instagram
• Twitter Ads: How to Target Competitor Audiences
• Fan Evangelism: How to Create Unforgettable Experiences
• Community Development With Token-Gating

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Over the past 2 years, Instagram has made a series of calculated shifts toward short-form video. Since launching Instagram Reels in August 2020, the platform has gradually enhanced its short-form video offering, from extending the maximum length to 90 seconds to introducing features like Remix and Dual.

In December 2021, Head of Instagram Adam Mosseri announced the social media platform’s plan to double down on video. He confirmed that the platform would consolidate Instagram video formats around short-form content to continue to grow Instagram Reels.

In July 2022, Meta announced that Instagram had officially begun to consolidate Instagram video formats. Essentially, the immersive and interactive nature of Instagram reels makes them much more engaging so Instagram intends to guide users toward this format.

Here are 4 additional aspects to consider:

1. Instagram Video posts: Instagram will begin phasing out the ability to create new Instagram video posts and start guiding users to create reels instead. That means it’s important to master reels and know how to leverage them for your brand.

2. Instagram Profile tabs: Instagram will begin displaying all Instagram videos—including reels and video posts—on a single Profile tab. That means you may need to reconsider your Instagram video thumbnails and aesthetics.

3. Instagram Discovery options: Instagram may recommend reels from public accounts including business and creator accounts. That means with reels, you may uncover new ways to increase the reach of your short-form Instagram videos.

4. Instagram Reels features: Instagram continues to roll out new tools for creating short-form Instagram video content. That means you’ll want to watch for new features so you can keep building on your results.

If you’ve been paying attention to Instagram’s move toward short-form video, then you may have already begun producing more Instagram reels. In that case, you’ve got a head start on reacting to these changes.

But an effective response requires more than just repeating your tried-and-true formula for short-form Instagram video. 

To discover how to fine-tune your Instagram marketing for the future, read the full article.

Michael Stelzner, Founder and CEO

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