My Take

Taking a break is important. A friend and colleague of mine in the EU seems to have holidays all the time in the summer. Many of them are civic, but regardless she takes them and recharges, as much as she can with a little one in the house.

Here in the US, we have a Work/Life balance issue. Many of us don't know when to take a "holiday" and unwind. This Labor Day, I took the weekend mostly off. It wasn't relaxing one bit, but it was a break from work. Why it wasn't relaxing is a story for another time.

As with business in general, we marketers need to stop glorifying the hustle culture and embrace and praise the taking-a-break-and-unwinding-culture.

What do you think? When was the last time you took a breather?

With the holiday in mind, this issue of Marketing Junto is a bit shorter this week. I hope you don't mind.

Web Finds

• Is YouTube transforming podcasting?
  Personally, I think it's too soon to tell. But the idea of the 2nd biggest search engine after the mothership (aka Google) getting into podcasting is a good one. Hopefully those over at YouTube can solve the discovery problem. Right now, what they have is pretty basic and sparce.
• Searchable Transcripts on the Podverse.fm web player
  This is pretty neat. This will probably help with findability of your podcast in the Google, that if you do transcripts.
• How To Stand Out In Search & Leadership: Advice From Schema App’s CEO
  Some good tips here for those budding SEOs and SEO leaders.
• Reciprocal Links: Do They Help Or Hurt Your SEO?
  A great rundown on linking for SEO purposes and whether or not reciprocal linking hurts, helps, or does anything for SEO.
• Check out the Wix SEO toolbox
  Everyone knows I'm a WordPress guy, but I have to hand it to Mordy and the SEO team at Wix for putting together a great toolbox.
• 50 Work From Home Jobs Paying as Much or a Lot More Than the Average American Salary
  A bit link-bait, but with working from home all the rage, here are some that pay well.

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Until next week, stay curious!

Photo by PAN XIAOZHEN on Unsplash