The September edition of Not a Newsletter is here!

͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
A student sits down with her student at a rare student-teacher conference. "Your mother's emails have been out of control," she warns him.

Welcome to the September edition of Not a Newsletter!

This month, Alex Hazlett and I walk you through the five types of indie newsletter business models, and how you can use them to find the right monetization and growth opportunities for your newsletter. If you're working on your own newsletter, there’s a lot here to help you figure out the right strategy.

Also inside this issue:

💵 Why it’s so important to understand the lifetime value of a subscriber before starting any paid acquisition campaign

💡 Tactics to help non-profits get more out of their email strategy

📈 A few new ideas for converting readers to newsletter subscribers

...and more!
 
Read all about it in Not a Newsletter

New on inboxcollective.com...

The Hopeful Rise and Tragic End of Refashionista
Over the course of a dozen years, Jillian Owens built Refashionista into a widely-read and widely-quoted blog and newsletter. But in October 2021, Owens passed away due to ovarian cancer. A year later, a loyal reader, Lindsay Redifer, remembers Owens — and the newsletter she left behind. [Read on…]

How Do I Know If My Emails Are Actually Landing in a Reader’s Inbox?
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Our deliverability expert, Yanna-Torry Aspraki, explains what else to monitor. [Read on…]
You can now sign up for an email alert when we publish something on a topic you care about. These emails are going to be really brief, and sent only when we publish in a topic area of your choosing. Just make sure you sign up with the same email address you already use for Not a Newsletter, and I’ll handle the rest!
Copyright © 2022 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of it here.

Want to change the newsletters you get from Inbox Collective? You can get fewer emails from me, or sign up for alerts when we publish new stories. Either way, you can always change your preferences here

No longer want to receive any newsletters? That’s OK! You can unsubscribe here

Our mailing address is:
Inbox Collective LLC
400 E 55th St
New York, NY 10022-5156

Add us to your address book

Older messages

The August edition of Not a Newsletter is here!

Wednesday, August 17, 2022

This month, Inbox Collective turns three (!!!), so I put together a deep dive into what I've learned. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The July edition of Not a Newsletter is here!

Thursday, July 21, 2022

Four tactics that will help you stay in the inbox. Plus: Best practices for writing great subject lines. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Welcome to the new Inbox Collective 

Tuesday, July 12, 2022

You've been asking for more stories, case studies, and how-tos about email strategy. Today, I'm going to start bringing you those. I've got some news. I'm excited to announce that I

The May edition of Not a Newsletter is here!

Thursday, May 19, 2022

What do you need to do to stay out of the spam folder? Plus: A few ideas for interactive emails. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The April edition of Not a Newsletter is here!

Thursday, April 21, 2022

Plus: My first-ever email workshop launches this fall, and I'd love to tell you more about it! (Also, links! Lots of links!) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Sorry Birthday

Monday, March 3, 2025

Writing of lasting value Sorry Birthday By Sylvia Bishop • 3 Mar 2025 View in browser View in browser Sorry Not Sorry Michelle Cyca | Walrus | 28th February 2025 | U The apology statement is ubiquitous

⚡️ Should We All Eat Like Athletes?

Monday, March 3, 2025

Plus: The most important cyberpunk movie ever is back on Netflix. Inverse Daily The gels, goos, and performance drinks designed for athletes work, really well. But what about when we're not pushing

Oval Office debacle reflects new reality for Ukraine

Monday, March 3, 2025

+ how clouds take shape ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Numlock News: March 3, 2025 • Anora, Mixue, Stars

Monday, March 3, 2025

By Walt Hickey ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ Exit stage left

Monday, March 3, 2025

OpenAI's dramatic on-stage depiction. March 03, 2025 View Online | Sign Up Tech Brew It's Monday. Would Shakespeare have written an office comedy or drama, akin to The Office or Suits, today?

Ukraine's super hectic weekend, explained

Monday, March 3, 2025

Plus: Roman empire ruins, weirdness on Instagram, and Turkish changes. View this email in your browser March 3, 2025 A group photo of EU, NATO, and Canadian leaders, all in suits, standing on ornately

Trump credit card freeze crippling cancer and Alzheimer's research

Monday, March 3, 2025

On February 26, President Trump issued an executive order expanding the power of the United States DOGE Service (DOGE), the government initiative controlled by Elon Musk. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Private Moon Landing, Dog Anti-Aging Pill, and JFK's Shorts

Monday, March 3, 2025

A private aerospace company has pulled off the first fully successful commercial moon landing as Firefly Aerospace's Blue Ghost lander touched down on the lunar surface early Sunday morning. ͏ ‌ ͏

☕ Battle cry

Monday, March 3, 2025

An indie film swept the Academy Awards... March 03, 2025 View Online | Sign Up | Shop Morning Brew Presented By TaxAct Good morning. March has finally arrived to cure your winter blues. There's a

Open Thread 371

Monday, March 3, 2025

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏