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Wednesday, September 14, 2022

"He who jumps into the void owes no explanation to those who stand and watch."

– Jean-Luc Godard

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Want to sponsor IdeaEconomy? Promote your company to more than 2200 creators and solopreneurs. Just reply to this email. There is availability in November.

$10k Monthly Revenue With Less Than 2000 Subscribers

"Instead of spending time growing your newsletter list, you can build a six-figure business from the list you already have. Find out how Daren Smith of the Craftsman Creative made it happen."

Related Link: I shared a great interview with Darren Smith last week that goes into more depth on his business.

convertkit.com

The Newsette: $40m newsletter

Another great conversation on the Copyblogger podcast. Tim Stoddart and Ethan Brooks talk about The Newsette, a newsletter that did $40m in 2021 with 500k subscribers.

Big Ideas:
► 50% of that $40m came from their TikTok agency.
► Why an agency is a good complimentary business for creators.
► Reps and Sets: It's not 1000 hours, it's 1000 iterations. All successful people have to put in the work.

copybloggerpod.com

A 3-Step Blueprint for Launching New Content

Brian Clark shares the framework he used to make Copyblogger.com one of the top content marketing blogs in the world.

Big Idea:
It's not enough to just publish content weekly and hope for your audience to grow. Brian Clark's blueprint involves:

1. SEO-focused landing pages
2. Effective networking with other creators to eventually promote your work.
3. Shareworthy content

via @youarethemedia

copyblogger.com

Josh Spector on Creating Value for your Audience

Great interview with two of the smartest people in the creator economy. Jay Clouse interviews Josh Spector of For The Interested newsletter.

Big Ideas:
► The pros and cons of publishing a daily newsletter.
► It's so much easier to sell a solution to someone who already knows they have a problem.
► Why you need to focus on the transformation you offer your audience, not the problem.

youtube.com

Ronsley Vaz on Creating Australia's First Podcasting Conference

"Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it."

Big Idea:
Hosting your own real-world events is a powerful way to put yourself in the center of a community.

"There’s only one thing more valuable than networking: being the one creating the networking opportunity."

100mba.net

How to Write Killer Headlines That Get Clicks

"If you want to be a truly prolific and influential publisher in your field, you need to start crafting headlines that your readers can’t not click on."

Related Link:
How To Write Headlines Readers Can’t Help But Click

ezoic.com

How To Write A 60,000 Word Book In 30 Days

Big Idea:
"The most prolific writers don’t write linearly... The most prolific writers approach things in reverse. They start with a birds-eye view, and then each layer takes them deeper and deeper “into the weeds."

"Your book's Main Title/Subtitle is 80% of the work."

ship30for30.com

12 Amazing Newsletter Examples (& What You Can Learn)

Writing a newsletter can be harder than it sounds. Here are 12 amazing newsletter examples to get ideas & inspire your next campaign.

via @growthcurrency

flodesk.com

How To Be Consistent

Jay Clouse shares his routines and mindset that keep him consistently writing articles and publishing his podcast week after week.

Big Idea: This is an important article. Almost all creators give up too soon. Just showing up every week for a long period of time will put you in the top 5%.

creatorscience.com

Friends of IdeaEconomy

Two creator friends have free events coming up this month:

Free Workshop: The Minimalist Podcast Marketing Method (Sep 27 - 29)
Jeremy Ens from Counterweight Creative is hosting a free live workshop on how to streamline and simplify your podcast growth strategy with a simple daily marketing practice.

Free Build in Public Bootcamp Sep 27-28 at 11AM ET
Kevon Cheung of Build in Public Mastery is hosting 2 one hour webinars on how to create a profitable and buzzing product launch by building together with your community.

Master Essential Creator Skills

Here are some more tactical links I discovered this week.

How Josh Spector sells newsletter ads - fortheinterested

How to create and launch a Google ads campaign - neilpatel

How guest blogging can help you grow your audience - thetilt

Market research from online reviews - customercamp via @fortheinterested

If you enjoy the newsletter, please let me know! I'd love to hear from you.

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