CXL - Secret to all growth

Your host today is Ognjen Bošković, Growth Lead at CXL

Over time, I developed some heavy resistance to one-off marketing initiatives.

Let's do a webinar? No.
Let's send that email? No.
How 'bout we post about this on LI? No.

If you're going to do it once, don't do it.

Not a single successful company is successful because of a single campaign, single tactic, channel, webinar, email, post.

Growth is the compound of all your activities over time.

So if you want to do it right, do it consistently and treat everything as a growth loop.

Consistent output is the secret to all growth metrics.

Connect with me on LinkedIn.

Your weekly dose of marketing updates

1. CXL Live

Chris Walker, Dave Gerhardt and Peep Laja walk into the bar…

And create the best B2B growth and experimentation event designed for building lasting relationships.

This may sound like a joke, but it’s really happening in Austin, October 25-26 at CXL Live.

Expect mini group discussions with people in experimentation, growth and demand gen. People who have the exact same goals as you, and have already figured out the solutions to problems you’re facing today.

Beyond that, keynotes from the absolute best in B2B - Chris Walker, Dave Gerhardt, Emma Stratton, Gaetano Di Nardi, Cassandra Campbell, Peep Laja and Ben Labay.

Three days of partying too.

As a bonus, we're also giving you 3-month access to CXL courses for free along with your ticket (just this bonus is worth around $650).

With a single purchase, you're getting to watch on-demand content by the absolute best marketers, watch their keynotes live, and actually hang out and share a beer with them.

Get your tickets now.

2. Marketing playbooks community

Our best selling Minidegree is getting a complete makeover.

CXL exists for you, so your opinion can mold this transformation. Come and let us know what new courses or topics you would like to see in our CRO Minidegree.

Tell us what you want to see in the CRO Minidegree.

3. Ecommerce Tech Stack course

This course will act as your guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.

After taking this course, you will:

• Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
• Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
• Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.

Check out the course.

4. Ecommerce Data and Metrics course

This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

After taking this course you will:

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Check out the course.

5. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

6. UX heuristic workshop

One of the best ways to do the UX heuristic review is to conduct a workshop as a team and gain the maximum amount of insights.

Here’s how Speero does it:

• Book in your workshop
• Prep a Miro board to collate insights. (Free Ungated Template)
• Add screenshots of relevant/key pages of the site to Miro Board.
• Add client info (What they do/offer, issues/goals, existing data/insights
• Allocate groups, have 1 moderator, speaker and timekeeper per group
• Every team should present top 3 themes and insights at the end of the workshop.
• Summarize the key points within the 'key takeaways' section of the Miro board.

Once the workshop is finished and the scores are complete, review the insights and look out for insights that have been repeated across workshop groups, and that have been scored low in the scoring spreadsheet, these are likely to be the higher priority issues since multiple attendees highlighted them.

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Ognjen Bošković
Demand Gen at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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