Email from Litmus

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15 September, 2022

Map with emails marked at the X (or the end)

Guide

Start and Grow Email Newsletters People Love

Let’s get meta for a moment—and talk about Litmus Weekly.

This little newsletter of ours grew out of a need to help email marketers do their jobs better, with a goal of building a sense of community.

We've learned a ton over the years about how to create newsletters that our audience love—and want to share that expertise with you!

Whether you’re new to newsletters—or looking to reimagine your current one—this guide is filled with tips you need to start an email newsletter people look forward to. (You’ll even see Litmus Weekly’s transformation firsthand, from 2016 to now! )

Dive in today!

Martyn Lee (he/him/his)
Marketing Manager at Litmus

Three options - a newspaper, a waving hand, and a shopping cart

Pop quiz:
What are the most popular type of emails that marketers send?

Newsletters
Welcome
Product

Scroll to the bottom for the answer.

Since Apple’s Mail Privacy Protection dropped last year, opens have gotten inflated, making click-through rates (CTR) more important than ever before. Here’s how to boost your CTR.
Grab this guide to get some personalization inspiration that will be perfect for those upcoming Black Friday campaigns.
See the emails that were highlights in our inboxes in August. Some say it’s the best way to learn more about an email marketer.
Email testing and QA is vital—but as important as it may be, it can be a bit laborious. Acoustic shared how to keep QA interesting, plus tips on streamlining your workflow.

These are a few of my favorite links

Did you know email marketing is still the best way for a brand to build a loyal customer base?
Discover how targeting by location is a great way to increase engagment and gain new customers.
Is SMS marketing the key to a successful Black Friday? And how can email and SMS work together?
As a designer, sometimes deciding on a color scheme can be so difficult. Well, not any more with this list of the 12 best color scheme generators.

I guess 2 out of 3 isn’t so bad… right?

@sheetaverma on twitter: no person in marketing has all 3: a life, a team, approval from legal

Hi, it’s Martyn!

Weekday Martyn loves all things personalization and is part of the Content Marketing Team at Litmus. Weekend Martyn loves Madonna, tattoos, country music, & chilling with my puppy.

Want to join me at Litmus? We're hiring across the entire company. Check out our available roles.

The answer is a. More than 80% of respondents to our State of Email report send email newsletters, making them the most popular type of email that marketers send.

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latest email resources best email content Grow Email Newsletters

Tips for starting a newsletter, ideas to boost your CTR, Black Friday inspo, and more

Start and Grow Email Newsletters People Love

These are a few of my favorite links

I guess 2 out of 3 isn’t so bad… right?

Hi, it’s Martyn!

Key phrases

Older messages

Nominate your email for an Email Excellence Award

Nominate your email, the joy of plain text emails, how to improve your email rep, and more

Create beautiful bulletproof buttons, understand email file size and load times, plus more

Privacy proof your email program, learn what’s changed in Outlook, and more

Holiday season prep tips, how to create influential emails, and more

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