Social Media Examiner - Need a TikTok content strategy?

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In this edition:

TikTok Organic Content Strategy

Wondering how to make great TikTok videos? Looking for a proven organic content strategy? Discover how to develop and execute a TikTok plan that works.      

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Over the past three years, each of the social media giants have been playing catch-up with TikTok. From Facebook to YouTube, Twitter to Pinterest, every social network has found a serious competitor in the short-form video app. 

TikTok has disrupted social media by pioneering short-form content. Quick, vertical videos of 15 seconds or less have started to take over the internet. And what’s more, these videos don’t require a huge ad budget or high production values. The most successful short-form video is simple, authentic, and organic. 

That makes producing TikTok content a successful strategy for most brands, especially start-ups or e-commerce businesses which are low on assets but big on time and energy. There are three main benefits to being on the platform. 

Marketing costs. With the right content, you can make a huge impact on TikTok without spending on ads. 

Online attention. Like it or not, short-form video has become the most popular media format online. Organic TikTok content will help you get and retain attention from your target audience.

Repurposable content. TikTok’s taking over—and that’s good news for overworked social media managers. Once you’ve created short-form video content for the platform, you can reuse it across other social networks to save time and effort. 

Before we dive into the specifics of scripting, filming, and editing your content to grab attention and convert viewers… we need to talk about what exactly you’re creating. 

Every brand is different, but most brands on TikTok will need to create content including:

1. Trends content that picks up on viral audios, jokes, and styles on TikTok.
2. Series of related videos that keep viewers coming back for more.
3. Product-focused content that encourages conversions.
4. Community engagement content to activate your followers and create loyal customers. 

To learn how to plan, script, film, edit each of these types of video, click below:


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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