Social Media Examiner - Need a TikTok content strategy?

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This newsletter is brought to you by the Social Media Marketing Society.

In this edition:

TikTok Organic Content Strategy

Wondering how to make great TikTok videos? Looking for a proven organic content strategy? Discover how to develop and execute a TikTok plan that works.      

• Read (excerpt below).
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• Listen on Apple, Google, and Spotify.

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Digital Identity: Why It Matters in Web3
Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain? Learn why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

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Discover the Latest TikTok Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for the current news that matters to marketers.

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LIVE Q&A: Web3 For Beginners – NFT Blockchains: Ethereum, Solana, and Beyond
If you are curious about Web3 and NFTs for marketing, join us for our weekly Q&A designed to help you on your journey by answering all the questions you’ve been waiting to ask. 

• Join our weekly Twitter Space, Thursday at 5 PM Pacific.
• Listen to the replays.

Over the past three years, each of the social media giants have been playing catch-up with TikTok. From Facebook to YouTube, Twitter to Pinterest, every social network has found a serious competitor in the short-form video app. 

TikTok has disrupted social media by pioneering short-form content. Quick, vertical videos of 15 seconds or less have started to take over the internet. And what’s more, these videos don’t require a huge ad budget or high production values. The most successful short-form video is simple, authentic, and organic. 

That makes producing TikTok content a successful strategy for most brands, especially start-ups or e-commerce businesses which are low on assets but big on time and energy. There are three main benefits to being on the platform. 

Marketing costs. With the right content, you can make a huge impact on TikTok without spending on ads. 

Online attention. Like it or not, short-form video has become the most popular media format online. Organic TikTok content will help you get and retain attention from your target audience.

Repurposable content. TikTok’s taking over—and that’s good news for overworked social media managers. Once you’ve created short-form video content for the platform, you can reuse it across other social networks to save time and effort. 

Before we dive into the specifics of scripting, filming, and editing your content to grab attention and convert viewers… we need to talk about what exactly you’re creating. 

Every brand is different, but most brands on TikTok will need to create content including:

1. Trends content that picks up on viral audios, jokes, and styles on TikTok.
2. Series of related videos that keep viewers coming back for more.
3. Product-focused content that encourages conversions.
4. Community engagement content to activate your followers and create loyal customers. 

To learn how to plan, script, film, edit each of these types of video, click below:

• Read the Article.