Copywriters,

Keep your promises tangible.

Don’t say “Get a better smile”, say “Fix your teeth in 12 months or less”.

Don’t say “Lose fat”, say “Lose 10lbs in your first 12 weeks”

Don’t say “Get better skin”, say “30% less blackheads in the first week”.

Tangibility sells.

I've heard from many PMs that the LNO framework (as described by @shreyas here) has transformed how they spend their day

Social proof sells.

And converts claims into facts.

But finding creative ways to add social proof on your landing pages is difficult.

So, here are 12 creative ways you can add social proof to improve your conversion rate today:

social media managers

what's the worst social media "idea" a boss or colleague has ever suggested to you

Your buyers are very good at ignoring marketing messages

But ya know what they will pay attention to?

Solutions to their problems

There’s a lesson there

When was the last time you told yourself you were proud of you? Why?

With our classic "tshirt" t-shirt we wanted to create the "if you know - you know" effect.

It doesn't have AHREFS logo plastered all over it.
It doesn't turn anyone wearing it into a walking billboard for the company.

It's just a subtle hint that the owner is into SEO (*wink)

Up until a week ago, searching for “King Charles” on Google got you results for the dog breed (cute).

But since the Queen died (9/8) and King Charles III became king, Google shows a different search result.

The reason is keyword freshness, one of the biggest factors in SEO.

This tutorial on @NotionHQ formulas from @TomFrankly is a best in class tutorial. This is actual legitimate thought leadership. Really impressive. B2B friends - creators are coming for our lunch learn.thomasjfrank.com/notion-formula…

It’s hard to comprehend that someday my son’s grandkids will get to watch this video of him eating refried beans for the first time.

I only ever saw a handful of blurry black and white photos of my grandparents.

What brands do you think have actually created real super fandom?

I’ll start:
-LEGO
-Marvel/DC
-Nike
-Glossier
-Peleton

Who am I missing? Bonus points for smaller brands who are tapping into real fandom.

I've learned more from Audible than I did from my college degree which left me $50,000 in debt.

In fact.

I learned so much from Audible I built a massive business, secured my financial future for my family and paid off my student loans 20+ years early.

Crazy times.