Mailbrew Marketing Weekly - Marketing Weekly #90

4 Ways of Marketing Your Book Through Bookstagram • Simon Sinek’s “Start with Why” Contradicts A Major Branding Law — Here’s How • Don’t Trust Keyword Research Tools Blindly • 5 Sneaky Psychological Tricks Companies Use to Make You Buy More • How to Earn $1K Per Month With SEO—a Legit Side Hustle • A 3-Step Blueprint for a Brilliant Blog Launch • 12 tips to write an “About Us” page that builds trust (and turns visitors into buyers) • How to Implement an International SEO Strategy (Step-by-Step Guide) • The Busy Writer’s Design Toolkit • Basics to Blasting Off 🚀
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Sunday August, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

A 3-Step Blueprint for a Brilliant Blog Launch
Brian ClarkAug 25

A blog launch is exciting, but it can also be awfully lonely for up to a year as you build...

The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.

12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)
Jessica NoelAug 26

About pages are one of the most visited pages on a website. So if a company wants to build trust with visitors looking for their products and services, they need an optimized About page. That's why we asked About page expert Betsy Muse for her top tips.

The post 12 …

How to Implement an International SEO Strategy (Step-by-Step Guide)
Jamie GrantAug 26
But creating an international SEO strategy can be daunting—even for professional SEOs. In this guide, I’ll break down the process and walk you through it step by step. Many of you will know which markets you intend to target. This
Read more ›
The Busy Writer’s Design Toolkit
Ryan LawAug 22

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any expense or real skill? What if you could create content marketing images that made the reader smarter—and made you a better writer? Every graphic on the Animalz blog was created …


Newsletters

Basics to Blasting Off 🚀
Victoria KellyAug 25

Elevating your ad strategies one step at a time. PLUS a vintage ad that is...out of this world.

The post Basics to Blasting Off 🚀 appeared first on Carney.


Podcasts

Committing To Your Niche And Owning Your Market

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education …

Opportunity Is Everywhere
Copyblogger Media LLCAug 25

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) touch on everything from old-time gunslingers to the Inc. 5000, including the story of a NYC entrepreneur who started a brilliant business with no money, and the dangers of audience capture.

Cool Stuff Mentioned In …

Pumpkin Spice Podcasts Are Back!
John Wall and Christopher PennAug 26

In this Marketing Over Coffee: In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time – Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We’ve got …


Can't get my agency off the ground

I've tried nothing, have no skills, experience, or contacts in marketing, but this should be easy.

I have 1 client (my grandma's cat) but struggling to find more clients. My agency has been in business for 24 minutes now.

What should I do???

EDIT: Thanks for so many helpful comments, …

My boss thinks that "Capitalizing The First Letter In Every Word" is the best approach for Facebook/Google Ads, including descriptions. I think it looks amateur. Any real data on this?

I think it works for actual headlines, but feel it looks amateur when used in longer sentences, like an ad description.

How I like it:

#1 Cleaning Service in Dallas, TX
Looking for a deep clean? Give us a call. We're the best-reviewed cleaning business in Texas.

How he likes …



Marketing Jobs on the Swipe Files Job Board →


Twitter

Julian
Julian Shapiro @Julian

This is my 5 year story about becoming a far better storyteller.

Goal: Hold the audience's attention as well as Neil deGrasse Tyson.

I started with podcasting. But, every time I spoke, I sounded like a buffoon.

Why?

227Aug 27 · 11:04 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Make your copy vivid.

Replace normal words for sentences that make people feel something.

”Fast” → “At the speed of thought”
”Tough” → “Harder than steel”
”Durable” → “Made for the next generation”

Vivid copy is enjoyable copy.

137Aug 24 · 7:02 AM
randfish
Rand Fishkin @randfish

The Parable of the Pizzeria

If you haven't heard this marketing story, here it is in 90 seconds. Helped crystalize for me why so many marketing dollars are wasted on channels that claim credit > channels that deliver incremental lift.

65Aug 24 · 12:38 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

The longer you work in marketing...

The easier it is to accept that there are no “quick tricks” or “marketing secrets”

You need to learn from customers and then test different audiences, messages, channels, and ideas

Double-down on what works and ditch what doesn’t

66Aug 27 · 5:33 AM
MattNavarra
Matt Navarra @MattNavarra

NEW INSTAGRAM DATA
The Best Post Type For Reach and Engagement is:

🔥Reels🔥

Source: @hypeauditor
Sample size: 77.6 million posts

65Aug 25 · 3:22 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

The "Helpful Content" SEO Update has got the SEO world spinning.

But a lot of the suggestions, feedback and predictions I've seen online have been overall -> Unhelpful...

Here's a simple suggestion:

Embrace Content Maintenance.

61Aug 25 · 7:13 AM
mkobach
Matthew Kobach @mkobach

Let people pay off their student loans with pre-income tax money, and let employers contribute to it.

Just like a 401k.

9Aug 24 · 6:22 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Google’s Helpful Content update is now rolling out.

Here are 3 DOs and 3 DONTs when analyzing the impact of algorithm updates on your site:

40Aug 25 · 11:58 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Hi @JohnMu 🙋🏻‍♀️ - now that the international targeting report will be gone, would it be possible if we could still have hreflang information shown via the URL Inspect report to see which are the alternates that G sees of each page, and if issues are identified with them?... 🙏🤩

14Aug 24 · 6:08 AM
amandanat
Amanda Natividad @amandanat

Things I’ve gotten really good at in my 30s:

• Giving people benefit of the doubt
• Wanting to see my peers succeed
• Holding babies without getting tired
• Eating chicken wings to the bone

How about you?

5Aug 26 · 8:37 AM
lennysan
Lenny Rachitsky @lennysan

3 metaphors for safely discussing failure 🐅

A clip from my conversation with ⁦@shreyas

15Aug 25 · 5:15 PM
jmoserr
Jeremy Moser @jmoserr

Get addicted to doing extremely hard things that make you uncomfortable.

You’ll be shocked at how “lucky” you become.

17Aug 24 · 6:49 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Over the past ~4 years I accrued 320 hours of lessons on @PreplyCom platform to improve my English vocabulary and speaking skills.

Just a small reminder for native speakers to be forgiving to folks like myself when we phrase something awkwardly 🙃

2Aug 24 · 7:38 PM
TaylorLagace
Taylor Lagace @TaylorLagace

My agency is in charge of 20+ Facebook Ad accounts, and we’ve audited hundreds more.

Every single winning ad account has this ONE thing in common.

Steal this to be successful for Q4 this year:

18Aug 26 · 10:55 AM
jayacunzo
Jay Acunzo @jayacunzo

I want a magic, impossible Chrome extension where I can see if the person offering advice or “building in public” has little kids at home (and also shares equal duties with their partner).

I’m “can’t take advice seriously unless I know this” years old.

3Aug 25 · 3:51 PM
theandreboso
Andrea Bosoni @theandreboso

Engagement tells only part of the story and not even the most important one.

Your social media content needs to align with your business goals.

Chasing engagement can drive you in the wrong direction.

5Aug 24 · 5:40 AM
Dmurr68
Daniel Murray @Dmurr68

Buying technology won't fix bad marketing.

Your tech stack is only as good as the people running it.

6Aug 25 · 10:45 AM
jmcmillen89
Jacob McMillen @jmcmillen89

I’ve spent around $40k on courses, coaching, and consulting over my 10-yr career.

The people who helped me the most taught me a lot well before I purchased anything from them.

The people who taught me the least relied heavily on baiting my curiosity prior to purchase.

2Aug 27 · 2:11 PM
kdlafrance
Kristen LaFrance @kdlafrance

The CPAs... What a fucking show!!!

Thank you for to the @get_repeat for making my childhood dreams come true by empowering me to MC ❤️

And to all the presenters, finalists, voters, participants and winners... you are nothing short of magic.

Pop the champagne, fam!!!

2Aug 25 · 12:21 PM
coreyhainesco
Corey Haines @coreyhainesco

Crazy that @SwipeWell has passed 1,000 accounts created and we’re still pre-launch

0Aug 25 · 10:16 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Using videos on your home page to explain the product: a good idea, BUT - most won't watch it.

On an average site, only ~10-15% of visitors watch the product video.

Hence the video should be *supplemental* to written copy, not a replacement for it.

4Aug 25 · 12:41 PM

Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

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Marketing Weekly #89

Monday, August 22, 2022

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