David Ogilvy on how to write better:

The Parable of the Pizzeria

If you haven't heard this marketing story, here it is in 90 seconds. Helped crystalize for me why so many marketing dollars are wasted on channels that claim credit > channels that deliver incremental lift.

NEW INSTAGRAM DATA
The Best Post Type For Reach and Engagement is:

🔥Reels🔥

Source: @hypeauditor
Sample size: 77.6 million posts

Let people pay off their student loans with pre-income tax money, and let employers contribute to it.

Just like a 401k.

Hi @JohnMu 🙋🏻‍♀️ - now that the international targeting report will be gone, would it be possible if we could still have hreflang information shown via the URL Inspect report to see which are the alternates that G sees of each page, and if issues are identified with them?... 🙏🤩

3 metaphors for safely discussing failure 🐅

A clip from my conversation with ⁦@shreyas⁩

Over the past ~4 years I accrued 320 hours of lessons on @PreplyCom platform to improve my English vocabulary and speaking skills.

Just a small reminder for native speakers to be forgiving to folks like myself when we phrase something awkwardly 🙃

I want a magic, impossible Chrome extension where I can see if the person offering advice or “building in public” has little kids at home (and also shares equal duties with their partner).

I’m “can’t take advice seriously unless I know this” years old.

Engagement tells only part of the story and not even the most important one.

Your social media content needs to align with your business goals.

Chasing engagement can drive you in the wrong direction.

I’ve spent around $40k on courses, coaching, and consulting over my 10-yr career.

The people who helped me the most taught me a lot well before I purchased anything from them.

The people who taught me the least relied heavily on baiting my curiosity prior to purchase.

Stop thinking about it ... Start!

Using videos on your home page to explain the product: a good idea, BUT - most won't watch it.

On an average site, only ~10-15% of visitors watch the product video.

Hence the video should be *supplemental* to written copy, not a replacement for it.