If someone promises to teach you an “easy way to make money”…

Chances are you’re *their* easy money

Email Marketers:

Here are some subject line ideas:

- You will not regret this (Trust)
- Get your gift before X (Curiosity)
- Last chance to get X at Y% off (Urgency)
- How to get X without Y (Narrative)
- Take a look at our new X (Priming)

Use these

Watch your open rate go up

Google just announced an algorithm update that sounds important in my ears.

I translated the announcement into actionables:

If you’re a SaaS marketer, you need to study Gusto.

The SEO & growth strategies they used become a $9.5B startup and reach 200k customers is so impressive.

Here's a few things you can learn from them 🧵

Signs you’re a real marketer:

- Always delete UTM parameters before sharing links
- Never click on sponsored results to save brands money
- Pay more attention to ads than to your friends’ pics

Congratulations you’re one of us!

9 Tips to write like an Amazonian:

Google has a big update coming, I got a chance to sit with their team & get a feel for what this means. Here are a few of my thoughts, with an example of the kind of non helpful content I've seen ranking and will be looking out for as this update rolls out
seerinteractive.com/blog/helpful-c…

One of @shishirmehrotra’s favorite interview questions (and the answer)

Step 1: Read competitor reviews; make a list of common complaints.

Step 2: If you're stronger than they are in those areas, intentionally curate case studies/testimonials about it

Step 3: Use that collateral in ads, cold outreach, and all manner of corporate warfare

Love u

risk = reward

“Hey Jay, how’s the business world?”

“Well, ‘Write for humans, not bots’ is considered groundbreaking advice. So.”

Do you measure the ROI of your Content Marketing efforts?