Mailbrew Marketing Weekly - Marketing Weekly #89

Sunday August, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

5 Magazines That Pay $450 to $3500 per Article To Write

Sadia KabirAug 19

The 4 Rules of Success for Creating Your Brand’s Audio Strategy

Pavle MarinkovicAug 19

How Fast Is SEO? (Answered for Beginners)

Christopher KokoskiAug 19

Is My Website Still Working For My Business?

GK KingsleyAug 19

15 Tried and Tested Content Promotion Strategies for Your Blog

Narrato.ioAug 18

Copyblogger

Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf

Sonia SimoneAug 18

Your writing voice should make your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot,...

The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger.

Copyhackers

The email click-through rate formula recommended by ActiveCampaign

Anna SaraynaAug 17

Use ActiveCampaign's email click-through rate formula to determine the effectiveness of your email campaigns. Plus tips to improve your CTR.

The post The email click-through rate formula recommended by ActiveCampaign appeared first on Copywriting for startups and marketers.

Buffer Resources

Build Week at Buffer: What It Is and How We’re Approaching It

Joel GascoigneAug 18

Read all about the idea behind Build Week, what it means, and how we're approaching it.

SEO Blog by Ahrefs

Find Influencers: 6 Easy Steps to Choose the Right Ones

Himanshu GuptaAug 19

To help you, we’ve mapped out six steps you can follow to find the right influencers. But before that, let’s understand whom you’d describe as the “right” one for your brand and why it’s so important. Simply put, the right…

Newsletters

Carnage Issues

I Wish I Was a Baller

Victoria KellyAug 18

And a little bit taller. Get your TikTok and paid ads to new heights in this week's recap.

The post I Wish I Was a Baller appeared first on Carney.

Podcasts

Duct Tape Marketing

How To Create A Culture Of Learning And Growth

ducttapemarketing.comAug 18

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and …

Ecommerce Marketing School with Ben Jabbawy

Back To School Campaign Ideas You Can Steal #510

share.transistor.fmPrivyAug 18

Try Privy for FREE today
Follow Ben on Twitter
Get more back to school campaign ideas
Get your free SMS marketing templates
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce …

The Copyblogger Podcast

This Model Should Not Work… But It Does

Copyblogger Media LLCAug 17

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations. Tune in to hear why their model is so surprising, the specific …

Marketing Over Coffee Marketing Podcast

Marketing Your Book

John Wall and Christopher PennAug 18

In this Marketing Over Coffee: In this summer special learn about all the tactics you can use to market a book! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem …

r/marketing

Anyone else hate working 9 to 5?

189

Anyone else not cut out for a 9-to-5? I'm slowly but surely coming to this realization, that I'm just not passionate about a 9-to-5. I hate it, in fact. Staring at a computer screen all day, analyzing budgets and numbers on Excel. I can't believe I worked so hard in …

What is your research process like ?

How do you conduct competitor analysis, target audience research - pain points and goals, brand analysis etc?

Step by step framework would be appreciated

Ex : If I were to look for B2B SaaS

I’m exhausted by this industry

Context: I’m in B2B working at a well known SaaS company..pre-IPO stage.

I’m tired of marketing and this industry. I’m tired of the relentless fire drills, emergencies, and arbitrary deadlines (mostly same day)

I’m tired of changing expectations from my manager..some so trivial in the context of making progress like …

Marketing - Latest - Google News

Andrew Tate closes marketing program a day being banned from TikTok - Insider

InsiderAugust 21

Chinese retailer Miniso is no longer calling itself a "Japanese" brand | Venture - Daily Hive

Daily HiveAugust 19

Oracle insiders share what went wrong at the cloud giant - Business Insider

Business InsiderAugust 18

Intel's CMO on why a B2B marketing career is now 'really exciting' - Marketing Week

Marketing WeekAugust 18

Paid Social Media: A Guide To Social Advertising Success - Search Engine Journal

Search Engine JournalAugust 18

Driving SEM success: Lessons learned from $1 billion+ in ad spend - Search Engine Land

Search Engine LandAugust 17

How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch - The Verge

The VergeAugust 16

How to plan and budget for enterprise SEO - Search Engine Land

Search Engine LandAugust 16

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Viral Post Generator

viralpostgenerator.com

Go mega-viral on Linkedin | Generate a successful post with the power of AI

More content by people, for people in Search

blog.google

We’re improving Search so you’re less likely to find content made primarily for search engines, and more likely to find helpful, authentic information.

Google's new helpful content update targets sites creating content for search engines first

searchengineland.com

Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade.

Wil Reynolds' Take on Google's Helpful Content Update

www.seerinteractive.com

Seer’s Founder on Google’s New Helpful Content Update. Meant to make it easier for searchers to find helpful resources. See his predictions.

r/agedlikemilk - Nice one Google

www.reddit.com

56,405 votes and 975 comments so far on Reddit

Free GPT-3 Sheets for Marketers

www.seotraininglondon.org

I recently released a collection of free Google Sheets & Scripts for marketers utilising OpenAI’s GPT-3 machine learning language API. This post is a roundup …

Marketers

April Dunford @aprildunford

Product walkthrough demos generally suck (I've seen a lot of them). I think doing a good one is easy. Here's how I like to think about it - 1/13

1.9k

256Aug 19 · 7:51 AM

Katelyn Bourgoin ⚡️ @KateBour

If someone promises to teach you an “easy way to make money”…

Chances are you’re *their* easy money

1.2k

233Aug 19 · 5:24 AM

Aleyda Solis 🇺🇦 @aleyda

Google's Content Quality & Helpfulness Questions 🙋🏻‍♀️ - A Checklist with Questions to Ask in English and Spanish:

docs.google.com/spreadsheets/d…

I have expanded the Checklist that featured E-A-T related questions to include also Helpful Update related ones to assess your content 👌

792

222Aug 19 · 1:51 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketers:

Here are some subject line ideas:

- You will not regret this (Trust)
- Get your gift before X (Curiosity)
- Last chance to get X at Y% off (Urgency)
- How to get X without Y (Narrative)
- Take a look at our new X (Priming)

Use these

Watch your open rate go up

877

134Aug 20 · 7:48 AM

Aazar Shad @Aazarshad

8 Facebook Ads ideas proven to work:

- Us vs Them
- Before and after
- Press release screenshot
- Problem - Agitation - Solution UGC
- Founder stories
- 3 reasons why
- Tiktok made me buy it (Yes for fb it works too)
- Single image ad that make problem "pop"

What else?

777

143Aug 19 · 5:15 AM

Kevin_Indig @Kevin_Indig

Google just announced an algorithm update that sounds important in my ears.

I translated the announcement into actionables:

603

173Aug 18 · 2:23 PM

Matt Navarra @MattNavarra

The 10 most followed TikTok accounts in 2022

10. @dixiedamelio 57.4 million followers
9. @CznBurak 62.7m
8. @tiktok 64.6m
7. @KimberlyLoaiza_ 66.5m
6. @zachking 69.2m
5. Will Smith 72m
4. @whoisaddison 88.6m
3. @bellapoarch 91.1m
2. @charlidamelio 145.4m
1. @KhabyLame 148.4m

544

161Aug 18 · 3:02 AM

Ross Simmonds @TheCoolestCool

If you’re a SaaS marketer, you need to study Gusto.

The SEO & growth strategies they used become a $9.5B startup and reach 200k customers is so impressive.

Here's a few things you can learn from them 🧵

521

71Aug 19 · 1:10 PM

Amanda Natividad @amandanat

Cold email done... right? I am undecided.

300

7Aug 19 · 8:28 AM

Andrea Bosoni @theandreboso

Signs you’re a real marketer:

- Always delete UTM parameters before sharing links
- Never click on sponsored results to save brands money
- Pay more attention to ads than to your friends’ pics

Congratulations you’re one of us!

285

21Aug 18 · 6:41 AM

Matthew Kobach @mkobach

If you work at a start-up and ever find yourself thinking “but that’s not MY job”, you shouldn’t be working at a start-up.

255

30Aug 17 · 3:53 PM

Alex Garcia 🔍 @alexgarcia_atx

9 Tips to write like an Amazonian:

230

28Aug 18 · 6:24 AM

Daniel Murray @Dmurr68

Name a marketing tool/software that you couldn't live without?

I'll start: @canva

233

17Aug 19 · 9:15 AM

Wil Reynolds @wilreynolds

Google has a big update coming, I got a chance to sit with their team & get a feel for what this means. Here are a few of my thoughts, with an example of the kind of non helpful content I've seen ranking and will be looking out for as this update rolls out
seerinteractive.com/blog/helpful-c…

177

43Aug 18 · 11:12 AM

Jeremy Moser @jmoserr

Rate my setup 🤠

188

3Aug 20 · 10:07 AM

Lenny Rachitsky @lennysan

One of @shishirmehrotra’s favorite interview questions (and the answer)

163

4Aug 19 · 12:12 PM

Blake Emal @heyblake

Printers have the worst UX of any product in history

128

14Aug 19 · 7:23 AM

Joel Klettke @JoelKlettke

Step 1: Read competitor reviews; make a list of common complaints.

Step 2: If you're stronger than they are in those areas, intentionally curate case studies/testimonials about it

Step 3: Use that collateral in ads, cold outreach, and all manner of corporate warfare

Love u

17Aug 18 · 1:38 PM

Rand Fishkin @randfish

A founder friend asked about switching to Hubspot's CMS vs. staying on Wordpress.

Anyone have experiences/suggestions to share?

12Aug 17 · 10:24 AM

hiten.eth @hnshah

risk = reward

4Aug 20 · 6:54 PM

Miles Beckler @milesbeckler

Shoutout to thw 5am rise and grind crew...

To all those who get up and work on their fortune before heading to work for the man.

I salute you.

0Aug 19 · 5:03 AM

Jay Acunzo @jayacunzo

“Hey Jay, how’s the business world?”

“Well, ‘Write for humans, not bots’ is considered groundbreaking advice. So.”

2Aug 20 · 5:23 PM

JH Scherck @JHTScherck

This is going to, maybe, at best, impact AI generated gibberish.

Remember that Google isn't trying to tell us how to prepare for changes, they are playing a public relations game after the results have been routinely criticized by consumers.
blog.google/products/searc…

2Aug 18 · 1:14 PM

Tim Soulo 🇺🇦 @timsoulo

Do you measure the ROI of your Content Marketing efforts?

15Aug 17 · 9:04 PM

#MarketingTwitter

Mint @mintdotstore

GM to everyone, but especially to our incredible dev team for minting 1MM+ #NFTs this past week.

#web3 #twitterdaily #marketingtwitter

3Aug 21 · 5:09 AM

BW Marketing @bw_worldcom

شركة غوغل تعلن عزمها التوقف عن الإجابة على "الأسئلة الغبية"، بهدف تحسين خدمة محرك البحث الخاص بها.
#BW #marketingtwitter #socialmedia #business #Google

0Aug 21 · 4:36 AM

GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro

Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .

👉 Sign Up For Free!: bit.ly/3HjzyMf

#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram

1Aug 21 · 4:20 AM

Amy @TPAmapguy

Design a beau̡tiful #logo ️

👉👉go.fiverr.com/visit/?bta=169…

#linkedinads #tbt #ugc #marketingtwitter #bookreviews #socialmediatrends #elegantlogodesign #nft

1Aug 21 · 3:52 AM

Alphatrix Digital @AlphatrixD

You can create a social ads strategy with realistic goals that complement your SEO and other digital marketing efforts, once you identify your ideal audience and understand the social media landscape.

#MarketingDigital #marketingtwitter #Ad

2Aug 21 · 2:29 AM