Mailbrew Marketing Weekly - Marketing Weekly #88

Sunday August, 2022

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Blogs

Better Marketing - Medium

Is giving free content away bad for business?

Stephany DamyanovaAug 12

Enterprise Networking Explained: Types, Benefits, and Trends

Sasha AndrieievAug 12

How To Dominate a Niche With Content Velocity

Christopher KokoskiAug 12

9 Things I Did to Make $5k/Month within 2 Years of Content Marketing

MalihaAug 12

Speed Up Your Writing — 5 Tips That Will Get You Writing Faster and Help You Achieve Maximum…

Succes OnlineAug 12

Copyblogger

How to Write a Blog Post Introduction That Grabs and Holds Attention

Brian ClarkAug 11

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post...

The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.

Copyhackers

What it says about you when you call it “user journey” instead of “funnel”

Anna SaraynaAug 10

A user journey is a more detailed variation of a sales funnel. Here's why you should use this approach in your marketing instead.

The post What it says about you when you call it “user journey” instead of “funnel” appeared first on Copywriting for startups and marketers.

Buffer Resources

I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

Maddy McAllisterAug 10

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

SEO Blog by Ahrefs

6 Things I Love About Zapier’s SEO Strategy: A Case Study

Mateusz MakosiewiczAug 12

Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic. So let’s see why Zapier didn’t turn away from SEO and how it managed to make SEO work…

Newsletters

Carnage Issues

Old Google, New Tricks 🐶

Victoria KellyAug 11

Google is giving us plenty of time to change our ways. See how in this week's recap.

The post Old Google, New Tricks 🐶 appeared first on Carney.

Podcasts

Duct Tape Marketing

The 5 Stages Of Marketing Every Business Moves Their Customers Through

ducttapemarketing.comAug 11

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, …

Ecommerce Marketing School with Ben Jabbawy

SMS Tips To Help You Build A Killer Program From The Ground Up #506

share.transistor.fmPrivyAug 11

Try Privy for FREE today
Follow Ben on Twitter
Get your free SMS marketing templates
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community …

The Copyblogger Podcast

This Ecomm Site Breaks All The Rules And Still Wins Big

Copyblogger Media LLCAug 10

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the rules and still finds massive success.

Cool Stuff Mentioned In The Show

Marketing Over Coffee Marketing Podcast

More than Meets the Eye

John Wall and Christopher PennAug 11

In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal – Type in text, get a photo. SEC in on Rally, crackdown on …

r/marketing

Just a friendly reminder that Google Ad Reps are not your friend.

293

They are not marketers, and they do not understand the nuances of intent. They are sales people for Google, and the only things that makes sense to them is:

Google's machine learning knows all and you should trust it (It doesn't and you shouldn't)
More clicks = Successful campaign …

Please remember to make your audience the hero in your storytelling

250

Stop starting every sentence with "I" or "We"

Start by telling a story that your audience can see themselves in.

Your goal is to show them that you understand:

Where they’re at
What they’re going through
What they need
What success looks like for them
What transformation they want for …

Offered a job I'm not qualified for.

132

I applied for a product marketing job with this really great tech company. They really liked me and offered me A job but it wasn't THE job I applied for. They offered me a digital marketing position. Frankly, I would be an idiot to turn it down - great benefits, …

Marketing - Latest - Google News

How to find a side hustle that could keep your skills 'sharp' and make you better at your job - CNBC

CNBCAugust 13

Email Marketing Service MailChimp Shuts Down Crypto Customers | Bitcoinist.com - Bitcoinist

BitcoinistAugust 12

LinkedIn Restructures Global Events Marketing Team - Adweek

AdweekAugust 12

Under Armour hires Zambezi as global creative agency - AdAge.com

AdAge.comAugust 11

Is Coca-Cola's marketing team okay? - Creative Bloq

Creative BloqAugust 11

Online marketing CEO Braden Wallake posts crying selfie announcing layoffs -- and gets roasted - New York Post

New York PostAugust 10

3 Key Content Marketing Strategies To Get Website Traffic From Month 1 - Search Engine Journal

Search Engine JournalAugust 10

Burger King Makes Either a Whopper of a Mistake, or Marketing Magic - TheStreet

TheStreetAugust 9

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

The Perils of Audience Capture

gurwinder.substack.com

How influencers become brainwashed by their audiences

Canadian social media company Hootsuite laying off 30% of staff | CBC News

www.cbc.ca

Vancouver-based social media company Hootsuite Inc. is laying off 30 per cent of its staff, the latest company to announce layoffs during a recent surge …

Future home of blender.ai

Blender.ai

Domain Name Registration - register your domain name online,and get the name you want while it’s still available. Internet Domain Registration & International Domain Name …

Instagram Moves to Next Stage of Development with its Native Scheduling Tools

www.socialmediatoday.com

This could make it much easier to manage your IG content on the go.

Rails Installer for Mac | rails.new

rails.new

Install Ruby on Rails on macOS in 11 minutes with Bullet Train’s automated installation script.

Marketers

Ross Simmonds @TheCoolestCool

This ad is in my top 10.

17.1k

3kAug 12 · 11:50 AM

Alex Garcia 🔍 @alexgarcia_atx

A superpower everyone should develop: Copywriting.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

Here are the 9 tips to write like an Amazonian:

8.9k

1.5kAug 12 · 7:27 AM

Julian Shapiro @Julian

Bi-annual public service announcement:

If you want to avoid 95% of promotional spam in your inbox, just set up a Gmail filter that moves any email with the word "Unsubscribe" into a separate folder.

Welcome to a clean inbox.

5.5k

480Aug 13 · 9:59 AM

Lenny Rachitsky @lennysan

In my research into the product-market fit journeys of the most successful B2C startups, I found that there are essentially five archetypes of finding PMF:

1. Lightning in a bottle: Immediately clear, up and to the right

1.5k

212Aug 10 · 9:43 AM

Aazar Shad @Aazarshad

There are 2.1 billion search results for marketing resources.

But 99% aren't worth learning.

Here are 10 marketing resources that are too good to be free:

1.3k

328Aug 13 · 5:57 AM

Amanda Natividad @amandanat

The greatest superpower anyone can have — and, yes, anyone can have it — is to genuinely want to see other people win. That’s it.

1.1k

165Aug 10 · 8:33 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Marketers:

Here are some evergreen emails you can send to your list:

- Myth email
- FAQ email
- Educational email
- Secret about X email
- Actionable tips email
- No. 1 mistake email
- What to do if X email

Bookmark this one…

802

103Aug 13 · 7:28 AM

Katelyn Bourgoin ⚡️ @KateBour

Marketing is applied psychology

When you understand what makes people tick, click, and buy, you’ll market smarter

685

123Aug 12 · 3:51 AM

Taylor Lagace @TaylorLagace

My agency has generated 8+ figures for our clients using the TikTok Creator Marketplace.

It’s a goldmine, and it’s still virtually untapped.

Here are 3 simple steps for you to follow & do the same thing:

692

101Aug 12 · 12:01 PM

Matt Navarra @MattNavarra

95% of U.S teens say they use YouTube
67% TikTok
62% Instagram
59% Snapchat
----
32% Facebook
23% Twitter
20% Twitch
17% WhatsApp
14% Reddit
5% Tumblr

555

153Aug 10 · 11:14 AM

Jeremy Moser @jmoserr

7 marketing and business tools I love:

1. Simplified → content calendar
2. Spark Mail → email efficiency
3. Bear Notes → note-taking
4. Semrush & Ahrefs → SEO
5. Notion → business wiki
6. TickTick → daily tasks
7. Pitch → slide decks

What tools do you use?

516

58Aug 11 · 7:52 AM

Aleyda Solis 🇺🇦 @aleyda

Google announces Featured Snippets Update:

"Our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact... we also build information literacy features in Google Search" 👇

blog.google/products/searc…

156

57Aug 11 · 5:40 AM

Matthew Kobach @mkobach

Move to a big city at least once.

Even if it’s just to learn that you prefer a smaller city.

172

11Aug 10 · 4:52 PM

Kevin_Indig @Kevin_Indig

Imagine you paid $4,000 for a research report and then see this

133

9Aug 11 · 3:54 PM

Rand Fishkin @randfish

Remember how:
Messaging apps killed email?
Social networking killed search?
VR killed traditional games?
Crypto killed govt-backed currencies?

Oh wait. None of those happened.

Why do thought leaders & reporters keep amplifying these narratives?

Multiple. Things. Can. Exist.

125

16Aug 11 · 2:48 PM

Wil Reynolds @wilreynolds

Everyday is a chance to put some good in the world. Today isn't over.

Goodable @Goodable

Last month, Everett lost his favorite toy at an amusement park.

His mom went online to see if anyone could help track him down.

Within hours, someone at the amusement park had found Sammie, and drove him back to Everett.

This was his reaction.

120

15Aug 12 · 11:01 AM

Daniel Murray @Dmurr68

At its core, marketing is ALL ABOUT understanding people.

If you know how and why people think and act the way they do, you can improve your marketing.

106

19Aug 12 · 2:00 PM

hiten.eth @hnshah

Grab all the memories you can

100

8Aug 13 · 12:32 PM

Andrea Bosoni @theandreboso

I really hate seeing so many companies making it hard for customers to cancel.

It might slightly improve retention but it also makes sure most of them will never come back.

3Aug 10 · 3:17 AM

JH Scherck @JHTScherck

The SEO industry conflates being personable on SEO twitter with being effective at the craft.

There's no correlation. Posting less might even correlate to being more effective.

Either way, I'm definitely not recommending anyone until I've seen or bought their work firsthand.

4Aug 10 · 2:51 PM

Joel Klettke @JoelKlettke

Tomorrow I will run a half marathon trail race in the mountains

Do I feel ready? No

Will I pull it together in an incredible act of determination and will? Also no

But I will finish

1Aug 12 · 6:24 AM

Miles Beckler @milesbeckler

Watching 'niche site twitter' FOMO into optimizing their handles to add 'niche site' in order to boost vanity metrics is a trip.

Meanwhile, I'm brokering deals with affiliates and scaling ads to have a ~$60k week from just 1 brand!?!

Don't FOMO into the wrong game y'all!

2Aug 10 · 6:57 AM

April Dunford @aprildunford

Still on vacation and all you get from me this week is flat water and birds.
Next week should I write a thread about a) PMF vs Positioning b) positioning for marketplaces or c) why product walkthrough demos suck or d) other stuff? Let me know and I will post next week 🙂

0Aug 10 · 10:48 AM

Jimmy Daly @jimmy_daly

for a post we're working on...

what's the single most useful article you've read about content marketing?

* no self-promo
* ideally written many years ago
* something you re-read and reflect on regularly

i'll post mine below 😎

11Aug 10 · 12:16 PM

#MarketingTwitter

Shannon Miller @ShannonL_Miller

Hi, #MarketingTwitter! Are you an expert on the cultural impact of food and food styling in advertising? I’d love to talk to you for @Adweek. 🍽

28Aug 11 · 2:03 PM

GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro

Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .

👉 Sign Up For Free!: bit.ly/3HjzyMf

#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram

1Aug 14 · 4:39 AM

Ekta @1tagupta

Are you on your last buck for the month?

And feeling desperate to figure out from where you will be getting your next client?

So that you can increase your run rate just by one more month.

linkedin.com/pulse/how-find…

#moneytwitter #salestwitter #marketingtwitter #Sales

1Aug 14 · 4:29 AM

Keerti @keerti_007

Got sent this on LinkedIn by a #MarketingTwitter luminary. Given this message, let me assure you that there is zero chance of us connecting across any social media. Have a good day