Stephany DamyanovaAug 12
Mailbrew Marketing Weekly - Marketing Weekly #88
14
Sunday August, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Is giving free content away bad for business?
Enterprise Networking Explained: Types, Benefits, and Trends
Sasha AndrieievAug 12
How To Dominate a Niche With Content Velocity
Christopher KokoskiAug 12
How to Write a Blog Post Introduction That Grabs and Holds Attention
Brian ClarkAug 11
Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post...
The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.
What it says about you when you call it “user journey” instead of “funnel”
Anna SaraynaAug 10
A user journey is a more detailed variation of a sales funnel. Here's why you should use this approach in your marketing instead.
The post What it says about you when you call it “user journey” instead of “funnel” appeared first on Copywriting for startups and marketers.
I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too
Maddy McAllisterAug 10
When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.
6 Things I Love About Zapier’s SEO Strategy: A Case Study 
Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic. So let’s see why Zapier didn’t turn away from SEO and how it managed to make SEO work…
Mateusz MakosiewiczAug 12
Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic. So let’s see why Zapier didn’t turn away from SEO and how it managed to make SEO work…Read more ›
Newsletters
Old Google, New Tricks 🐶
Victoria KellyAug 11
Google is giving us plenty of time to change our ways. See how in this week's recap.
The post Old Google, New Tricks 🐶 appeared first on Carney.
Podcasts
The 5 Stages Of Marketing Every Business Moves Their Customers Through
ducttapemarketing.comAug 11
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track.
Key Takeaway:
After working with tons of small businesses and clients for the last 30+ years, …
SMS Tips To Help You Build A Killer Program From The Ground Up #506
- Try Privy for FREE today
- Follow Ben on Twitter
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Join The Ecommerce Marketing Community …
This Ecomm Site Breaks All The Rules And Still Wins Big
Copyblogger Media LLCAug 10
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the rules and still finds massive success.
Cool Stuff Mentioned In The Show
More than Meets the Eye
John Wall and Christopher PennAug 11
In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal – Type in text, get a photo. SEC in on Rally, crackdown on …
Just a friendly reminder that Google Ad Reps are not your friend.
They are not marketers, and they do not understand the nuances of intent. They are sales people for Google, and the only things that makes sense to them is:
- Google's machine learning knows all and you should trust it (It doesn't and you shouldn't)
- More clicks = Successful campaign …
Please remember to make your audience the hero in your storytelling
Stop starting every sentence with "I" or "We"
Start by telling a story that your audience can see themselves in.
Your goal is to show them that you understand:
- Where they’re at
- What they’re going through
- What they need
- What success looks like for them
- What transformation they want for …
Offered a job I'm not qualified for.
I applied for a product marketing job with this really great tech company. They really liked me and offered me A job but it wasn't THE job I applied for. They offered me a digital marketing position. Frankly, I would be an idiot to turn it down - great benefits, …
Marketing Jobs on the Swipe Files Job Board →
The Perils of Audience Capture
How influencers become brainwashed by their audiences
Lenny Rachitsky Since this turned into my most liked tweet ever, the takeaway is clear—I'll only be tweeting about the downfalls of influencers going forward. Follow…
Rand Fishkin To become an "influencer," and serve your ever-growing, demanding audience, you must sacrifice who you are, and become what they expect. That way lie…
Canadian social media company Hootsuite laying off 30% of staff | CBC News
Vancouver-based social media company Hootsuite Inc. is laying off 30 per cent of its staff, the latest company to announce layoffs during a recent surge …
Future home of blender.ai
Domain Name Registration - register your domain name online,and get the name you want while it’s still available. Internet Domain Registration & International Domain Name …
Instagram Moves to Next Stage of Development with its Native Scheduling Tools
This could make it much easier to manage your IG content on the go.
Rails Installer for Mac | rails.new
Install Ruby on Rails on macOS in 11 minutes with Bullet Train’s automated installation script.
Alex Garcia 🔍 @alexgarcia_atx
A superpower everyone should develop: Copywriting.
Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.
Here are the 9 tips to write like an Amazonian:
8.9k
1.5kAug 12 · 7:27 AM
Julian Shapiro @Julian
Bi-annual public service announcement:
If you want to avoid 95% of promotional spam in your inbox, just set up a Gmail filter that moves any email with the word "Unsubscribe" into a separate folder.
Welcome to a clean inbox.
5.5k480Aug 13 · 9:59 AM Lenny Rachitsky @lennysan
In my research into the product-market fit journeys of the most successful B2C startups, I found that there are essentially five archetypes of finding PMF:
1. Lightning in a bottle: Immediately clear, up and to the right
1.5k212Aug 10 · 9:43 AM
Aazar Shad @Aazarshad
There are 2.1 billion search results for marketing resources.
But 99% aren't worth learning.
Here are 10 marketing resources that are too good to be free:
1.3k328Aug 13 · 5:57 AM
Amanda Natividad @amandanat
The greatest superpower anyone can have — and, yes, anyone can have it — is to genuinely want to see other people win. That’s it.
1.1k165Aug 10 · 8:33 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Marketers:
Here are some evergreen emails you can send to your list:
- Myth email
- FAQ email
- Educational email
- Secret about X email
- Actionable tips email
- No. 1 mistake email
- What to do if X email
Bookmark this one…
802103Aug 13 · 7:28 AM
Katelyn Bourgoin ⚡️ @KateBour
Marketing is applied psychology
When you understand what makes people tick, click, and buy, you’ll market smarter
685123Aug 12 · 3:51 AM
Taylor Lagace @TaylorLagace
My agency has generated 8+ figures for our clients using the TikTok Creator Marketplace.
It’s a goldmine, and it’s still virtually untapped.
Here are 3 simple steps for you to follow & do the same thing:
692101Aug 12 · 12:01 PM
Matt Navarra @MattNavarra
95% of U.S teens say they use YouTube
67% TikTok
62% Instagram
59% Snapchat
----
32% Facebook
23% Twitter
20% Twitch
17% WhatsApp
14% Reddit
5% Tumblr
555153Aug 10 · 11:14 AM
Jeremy Moser @jmoserr
7 marketing and business tools I love:
1. Simplified → content calendar
2. Spark Mail → email efficiency
3. Bear Notes → note-taking
4. Semrush & Ahrefs → SEO
5. Notion → business wiki
6. TickTick → daily tasks
7. Pitch → slide decks
What tools do you use?
51658Aug 11 · 7:52 AM
Aleyda Solis 🇺🇦 @aleyda
Google announces Featured Snippets Update:
"Our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact... we also build information literacy features in Google Search" 👇
blog.google/products/searc…
15657Aug 11 · 5:40 AM
Matthew Kobach @mkobach
Move to a big city at least once.
Even if it’s just to learn that you prefer a smaller city.
17211Aug 10 · 4:52 PM
Kevin_Indig @Kevin_Indig
Imagine you paid $4,000 for a research report and then see this
1339Aug 11 · 3:54 PM Rand Fishkin @randfish
Remember how:
Messaging apps killed email?
Social networking killed search?
VR killed traditional games?
Crypto killed govt-backed currencies?
Oh wait. None of those happened.
Why do thought leaders & reporters keep amplifying these narratives?
Multiple. Things. Can. Exist.
12516Aug 11 · 2:48 PM
Wil Reynolds @wilreynolds
Everyday is a chance to put some good in the world. Today isn't over.
Goodable @Goodable
Last month, Everett lost his favorite toy at an amusement park.
His mom went online to see if anyone could help track him down.
Within hours, someone at the amusement park had found Sammie, and drove him back to Everett.
This was his reaction.
12015Aug 12 · 11:01 AM
Daniel Murray @Dmurr68
At its core, marketing is ALL ABOUT understanding people.
If you know how and why people think and act the way they do, you can improve your marketing.
10619Aug 12 · 2:00 PM
Andrea Bosoni @theandreboso
I really hate seeing so many companies making it hard for customers to cancel.
It might slightly improve retention but it also makes sure most of them will never come back.
923Aug 10 · 3:17 AM
JH Scherck @JHTScherck
The SEO industry conflates being personable on SEO twitter with being effective at the craft.
There's no correlation. Posting less might even correlate to being more effective.
Either way, I'm definitely not recommending anyone until I've seen or bought their work firsthand.
874Aug 10 · 2:51 PM
Joel Klettke @JoelKlettke
Tomorrow I will run a half marathon trail race in the mountains
Do I feel ready? No
Will I pull it together in an incredible act of determination and will? Also no
But I will finish
831Aug 12 · 6:24 AM
Miles Beckler @milesbeckler
Watching 'niche site twitter' FOMO into optimizing their handles to add 'niche site' in order to boost vanity metrics is a trip.
Meanwhile, I'm brokering deals with affiliates and scaling ads to have a ~$60k week from just 1 brand!?!
Don't FOMO into the wrong game y'all!
772Aug 10 · 6:57 AM
April Dunford @aprildunford
Still on vacation and all you get from me this week is flat water and birds.
Next week should I write a thread about a) PMF vs Positioning b) positioning for marketplaces or c) why product walkthrough demos suck or d) other stuff? Let me know and I will post next week 🙂
560Aug 10 · 10:48 AM
Jimmy Daly @jimmy_daly
for a post we're working on...
what's the single most useful article you've read about content marketing?
* no self-promo
* ideally written many years ago
* something you re-read and reflect on regularly
i'll post mine below 😎
4111Aug 10 · 12:16 PM
Shannon Miller @ShannonL_Miller
Hi, #MarketingTwitter! Are you an expert on the cultural impact of food and food styling in advertising? I’d love to talk to you for @Adweek. 🍽
2828Aug 11 · 2:03 PM
GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro
Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .
👉 Sign Up For Free!: bit.ly/3HjzyMf
#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram
01Aug 14 · 4:39 AM
Ekta @1tagupta
Are you on your last buck for the month?
And feeling desperate to figure out from where you will be getting your next client?
So that you can increase your run rate just by one more month.
linkedin.com/pulse/how-find…
#moneytwitter #salestwitter #marketingtwitter #Sales
11Aug 14 · 4:29 AM
Keerti @keerti_007
Got sent this on LinkedIn by a #MarketingTwitter luminary. Given this message, let me assure you that there is zero chance of us connecting across any social media. Have a good day
31Aug 14 · 3:58 AM
Creatif Agency @agencycreatif
The rest vs Apple - #marketing that works. Customer oriented. Easily readable. Understandable. Keep it simple #marketingtwitter #apple
22Aug 14 · 2:37 AM GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro
Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .
👉 Sign Up For Free!: bit.ly/3HjzyMf
#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram
01Aug 14 · 12:39 AM
Jason Mascarenhas @JasonMDigital
jasonmascarenhas.com/instagram-foll…
The Best Way To Use News & Keep Your Instagram Followers Engaged
#socialmediamarketing #digitalmarketing ##100DaysOfCode #socialmedia #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingtwitter #marketingdigital #instagram …
01Aug 13 · 11:22 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
MTV is diving into the metaverse.
#marketingtwitter #mtv #music #metaverse #roblox #nfts #Cryptocurency #marketing #Web3
31Aug 13 · 11:01 PM
Pony Express HQ @PonyExpresshq
The cure for small business owners is SMS marketing: bit.ly/3ATtbMn
#businessfun #funpost #smallbusinessowners #MarketingDigital #marketingtwitter #Memes
11Aug 13 · 4:58 PM GR - Email, Sales Funnel & Landing Page Creator @GetResponse_pro
Powerful, Simplified Tool To Send #emails,
Create Sales #funnel & #landingpage .
👉 Sign Up For Free!: bit.ly/3HjzyMf
#marketing #landingpage #marketing #EmailMarketing #sales #marketer #onlineshop #MarketingStrategy #marketingtwitter #affiliateprogram
01Aug 13 · 4:17 PM
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Older messages
Marketing Weekly #87
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How to Rock Your Empathy Interview: Understanding User's Problems and Wants • 9 Tips for a Great SME Interview • How Will Web 3.0 Affect Marketing And How Can We Adapt? • My Biggest Marketing
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How I Generate Up To 1000 B2B Sales Leads a Month Without Ads • The Best Way to Market Consulting Work is to Avoid Relentless Non-Stop Value-Adding • 4 Simple Psychology Hacks To Level Up Your
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