Mailbrew Marketing Weekly - Marketing Weekly #92

Avoid Generic Branding • 4 Proven Marketing Tips From The WWE • How I Make $4,642 Per Month Selling an Evergreen Online Course • Getting Off the Business Barrier • If You Build It, They Will Come —  Won’t They? • The Ultimate Blogging Guide to Content That Works • Creator Productivity: Practical Advice for Improving It • How to Build Successful Content Pillars • Brick by Brick 🧱 • Building An Effective Board For Your Startup
11
Sunday September, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The Ultimate Blogging Guide to Content That Works
Tim StoddartSep 8

If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs....

The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger.

Creator Productivity: Practical Advice for Improving It
Tamilore OladipoSep 8
In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.
How to Build Successful Content Pillars
Si Quan OngSep 9
  Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic in detail. More engagement – It’s easy for readers to
Read more ›

Newsletters

Brick by Brick 🧱
Victoria KellySep 8

Building up your email and conversion strategy, one tactic at a time.

The post Brick by Brick 🧱 appeared first on Carney.


Podcasts

Building An Effective Board For Your Startup

In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including …

“It’s Not Ten Thousand Hours, It’s Ten Thousand Iterations”
Copyblogger Media LLCSep 7

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about The Newsette, a newsletter that did $40m in 2021 with just 500k subscribers (VERY small for that much revenue – amazing!). They break down the unique model, compare it with other companies, and …

What’s Your Zip Code Story?
John Wall and Christopher PennSep 9

In this Marketing Over Coffee: In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of …


Anyone else getting annoyed by influencers?

I've been working with several influencers now and most of them are so snobby and seem to live in an illusion thinking they are famous and should earn at least a month salary for one post. Luckily, our products allow to also work with pet influencers and must say pets …

Updated: My favorite marketing tools for 2022...

What's up guys, this list is comprised of tools I PERSONALLY use daily.

*Not adding any aff. links

-----

f = free or freemium

p = paid

() = additional notes or alternatives.

-----

F. Canva - primarily for photo editing & basic video editing; creating Youtube Thumbnails, TikToks, etc. …

Free Social Media Resources, Reports and Case-Studies You need to get better At Marketing & Social Media Growth -2

Hi, My Job is to curate best marketing resources per week for Marketers and Entrepreneurs. Here’s what I have found that might be helpful for you to get better at social media marketing.

1. Facebook’s Widely Viewed Content Report

Facebook released its second Content report that tells you what type …



Marketing Jobs on the Swipe Files Job Board →


Twitter

Aazarshad
Aazar Shad @Aazarshad

10 of the most useful productivity tools on the internet (that you’ve probably never heard of):

380Sep 08 · 7:57 AM
Julian
Julian Shapiro @Julian

I spent 300 hours writing a guide on how to write well.

Enjoy! As always, it's free.

julian.com/guide/write/in…

162Sep 08 · 9:17 AM
Dmurr68
Daniel Murray @Dmurr68

One of the most successful copyrighted books in history was published as a marketing campaign to help settle drunken bar arguments.

This is the story of the Guinness Book of World Records 📘

104Sep 08 · 7:00 AM
TaylorLagace
Taylor Lagace @TaylorLagace

The average marketer spends 7+ extra hours per week doing things that could be automated by software.

Here’s the tech stack we’ve used to scale our agency to 7 figures while maximizing our productivity:

91Sep 09 · 12:43 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

An easy way to write better copy:

• Google your competitor's reviews
• Find the repeated complaints
• Use those keywords and phrases in your copy
• Use your product to solve those issues

The easiest way to speak to your ideal customer is to use their words.

51Sep 07 · 11:34 AM
MattNavarra
Matt Navarra @MattNavarra

Instagram Reposts Tab on profiles?!

What’s dis Adam?

81Sep 07 · 8:51 AM
lennysan
Lenny Rachitsky @lennysan

The future is gonna be nuts

runwayml
Runway @runwayml

Make any idea real. Just write it.

Text to video, coming soon to Runway.

Sign up for early access: runwayml.com

30Sep 09 · 2:16 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketing Fact:

58% of all email users start their day by checking their email.

Send your emails early in the morning (6AM - 9AM).

I’m also seeing a lot of success in the evening (where people open before bed or upon waking up in the morning).

50Sep 08 · 1:51 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Your customer’s name is one of the more powerful assets in your marketing arsenal

Why?

Let me show you with these 7 examples:

56Sep 08 · 7:35 AM
theandreboso
Andrea Bosoni @theandreboso

Don’t do discounts. They cheapen your brand, piss off existing customers and attract price sensitive people.

Add value instead. Come up with a special offer, promote it and use scarcity to make people take action.

15Sep 08 · 2:48 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Good marketers copy. Great marketers steal.

Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:

24Sep 10 · 8:32 PM
amandanat
Amanda Natividad @amandanat

Hot take: Tuition should be discounted for new kids in daycare/school for the first 4 months because they will be home sick at least half the time due to viruses picked up from daycare/school.

4Sep 07 · 9:38 AM
jmoserr
Jeremy Moser @jmoserr

My team increased monday's traffic by 1,570% leading up to their IPO.

What we did:

• 1,000+ new articles
• 100+ of refreshed pages
• 100+ authority backlinks

Steal our SEO strategy right here:

19Sep 07 · 8:15 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Seeing more sites that have decreased/increased in rankings in the latest days, likely impacted by Google Content Helpful update (which had also in the past been impacted by previous core or product updates). Here are a few steps to move forward w/ assessment & optimization... 👇

33Sep 09 · 3:33 AM
randfish
Rand Fishkin @randfish

Taking a minute to celebrate the SparkToro team. I just wish everyone had colleagues as wonderful as @caseyhen & @amandanat.

Sure, other founders might make more $$, or have faster growth, but I'd bet we win 10X on happiness, fulfillment, & work/life balance.

2Sep 10 · 2:48 PM
jimmy_daly
Jimmy Daly @jimmy_daly

My wife does this thing where she mimics what I sound like on calls. She says a bunch of words like "traffic" and "content" and "B2B" in random order and honestly sounds a lot like me. 😆😆

1Sep 09 · 1:31 PM
mkobach
Matthew Kobach @mkobach

What is the main job of a start-up founder?

7Sep 08 · 4:51 AM
hnshah
hiten.eth @hnshah

Time machines haven’t been invented yet. What’s the closest thing?

4Sep 10 · 12:31 PM
jayacunzo
Jay Acunzo @jayacunzo

For every nice comment a creator receives, there are probably 20 others who feel the same way but say nothing.

Know this: one negative comment has the power of 20 nice comments. At least.

Your favorite creators need to hear you. Speak up. Your words can keep them going.

13Sep 08 · 5:30 PM
JHTScherck
JH Scherck @JHTScherck

The zero volume keyword stuff is being taken too far. It's good to publish content that doesn't have a ton of search traffic that buyers may search for - but you still need volume to get yield. If the zero volume stuff worked like it's being touted, blog & pray would also work.

1Sep 08 · 9:58 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

We have a bit of an internal debate here...

See the "Related Articles" block on the attached image.

- Is it good or bad for UX?
- How much of an SEO benefit does it have?

Would love to hear your thoughts/opinions :)

4Sep 07 · 8:34 PM
heyblake
Blake Emal @heyblake

Everything you've ever seen in your life...

was built by people just like you.

You can do hard things.

7Sep 08 · 7:30 AM
BrianClark
Brian Clark @BrianClark

According the @BStulberg, "Progress in anything, large or small, requires recognizing, accepting, and starting where you are. Not where you want to be. Not where you think you should be. Not where others think you should be. But where you are."

further.net/accept-where-y…

8Sep 09 · 10:31 AM
mrsharma
Nik Sharma @mrsharma

4 months ago, I quietly launched @hooxco through my newsletter.

We've grown to a team of 11 people and worked with some amazing brands so far.

Now, I need to hire a Sr. UX Web Designer to join the team.

If it's you, or you know someone please DM me or share this with them 👇

6Sep 08 · 7:00 AM

Thanks for reading!

Have a great week. 🤓


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