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New Templates for Vertical, Shorts-Friendly Ad Formats

YouTube Shorts now boasts over 30 billion daily views, which means businesses need to integrate the short-form video into all aspects of their video strategies.

Recently, the platform announced that marketers can now add vertical video assets to three additional advertising campaigns: Video Action, App, and Performance Max.

To help marketers create more ads that fit into the Shorts environment, Google also added four vertical video ad templates and one square template to its Asset Library. Here's a tutorial for using the Google Ads Asset Library.

To learn more about making Shorts-friendly ads for YouTube, read the announcement.

Here are more news stories for you:

• Facebook Reels API launches to enable 1-button sharing from 3rd party tools.
• Your business can now accept payments via Instagram chat.
• LinkedIn announces Focused tab for messaging feature.
• Twitter adds two new tools to write, schedule, read, and share tweet threads.
• TikTok Now, a daily posting prompt, rolls out to users.

And, finally, join us tomorrow for a live Q&A:

Web3 for Beginners – NFT Blockchains: Ethereum, Solana, and Beyond...
If you are curious about using blockchain technology for business and marketing, join us for our weekly Twitter Space designed to help you on your journey. We include plenty of time to answer all the questions you’ve been waiting to ask. Join @SMExaminer Thursday at 5 PM Pacific time. Catch all the replays here.