CXL - Slide into your ideal customer DMs

Your host today is Peep Laja, Founder at CXL

Make a content-led ABM list.

1. ~100-200 companies who should be your customers.
2. Invite relevant folks from those companies to co-create original content and shows with you; feature them in your events and content.
3. Make a calendar of events for a whole year - exactly planning out what you'd do with each person on the list.
4. Start inviting the folks. Carve out time for relationship building.

After the content co-creation, the hardest thing will have happened - they know you exist and might have an idea about what you do. You in the process likely learned something about them in return.

This can either turn into a sales conversation, or stay as a mental availability starter (which you need to keep fuelling over time) and they'll come to you when they have a need and budget.

If nothing else comes out of it, you created some great content!

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. CXL Live

Coming to CXL Live? Chris Walker, Gaetano Di Nardi, Dave Gerhardt and Casandra Campbell are.

Three days of partying + keynotes + mini group discussions in Austin (Oct 25-26).

Beyond the keynotes by the absolute best in B2B, the biggest focus is going to be on the group discussion - unless we have too many beers and tequilas.

We’ll hand-curate whom you should meet based on your preferences, role, goals and obstacles you’re facing. You’ll be at the table with folks who match these and work towards the same goals, some of them having faced the same issues you did… and overcoming them.

As a bonus, we're also giving you 3-month access to CXL courses for free along with your ticket (just this bonus is worth around $650).

With a single purchase, you're getting to watch on-demand content by the absolute best marketers, watch their keynotes live, and actually hang out and share a beer with them.

Like with all live events, there's real scarcity and urgency involved with fewer and fewer tickets left as we approach the date, so hurry up and reserve your seat next to the absolute best in B2B marketing.

Get your tickets here.

2. Marketing playbooks

Identify sources of friction on your site using real feedback from real users who haven’t purchased yet with Emma's expert-class playbook. Complete with the template she uses and step-by-step instructions.

Get instructions from top 1% of marketers here.

3. Unit Economics for Ecommerce course

Unit economics is a simple yet powerful tool that attempts to simplify all the business' complexity by measuring the profitability on a per-unit basis, allowing you to understand better the health, success, and long-term sustainability of your business. After taking this course, you will:

• Clearly explain what unit economics is, how it is calculated within the context of your business, and the purpose it holds within the broader growth strategy process.
• Understand the interconnectivity of how pricing, margin, future purchase behavior, and invested capital affect each other when assessing performance and strategic decision making
• Develop actionable questions to ask and steps to take towards understanding, measuring, and analyzing the health of your business.

Check out the course.

4. Ecommerce Forecasting course

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

After taking this course, you will:

• Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
• Learn how to track your current progress against a forecast so that you can quickly adapt in real-time to your progress.
• Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
• Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Check out the course.

5. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

• Upskill through a 12 week world class program
• Get matched with US-based companies
• Land a remote job that opens the door to the US market
• Earn more than you ever did, starting at $40,000/year
• Enjoy the true freedom of a remote role
• Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

6. Is your website ready for Black Friday?

It doesn’t matter if you have a product-fit or loyal customers if your website's User Experience is something no one wants to experience.

When your site is causing friction, making people hesitate, doubt, and get confused, they will leave it without buying.

If your website copy isn’t as clear as possible, people will wonder why they should buy your product. Speero’s rapid CRO audit lets you identify UX issues and bugs causing friction or lack of trust, and find opportunities you can’t see from Google Analytics or research.

Get clear, actionable insights to increase your conversion rates, lower your CAC, increase AOV & revenue, and improve UX.

Check the offer.

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Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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