📂 An ageist billboard = great copywriting?

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Jason Scott @textfiles The moment of stunned silence after someone suggested the ad copy. The two days of trying to come up with alternatives and failing. pic.twitter.com/p5XLyZSL5e August 22nd 2021 3,836 Retweets 21,790 Likes

This reminds me of an episode of Friends where Chandler Bing is tasked with coming up with an ad to sell roller skates styled with flames.

While he tests out the roller skates himself and continuously falls, he realizes that it's not for "old people like him."

And that became the angle.

Illustrating who it's not for creates scarcity, exclusivity, and FOMO.

In a similar way, the billboard above appeals to those who are old enough to remember a floppy disk.

And that kind of nostalgia makes people feel special and almost take pride in their age, which creates an emotional connection.

Use age to your advantage.

—Corey

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