Social Media Examiner - Selling more with Instagram...

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How to Sell More With Instagram

Wondering how to sell your products or services on IG? Need a better strategy?

For years, entrepreneurs on Instagram obsessed over how many followers they had.

And there were good reasons for that. Remember the days when you needed 10,000 followers to qualify to use swipe-up links in your Stories?

But IG has changed—and your sales strategies need to change too. These days, anyone can post Stories with swipe-up links. Anyone can access a business or creator account. Almost anyone can set up an Instagram Shop.

Instagram has built more and more features which help you to share value, showcase your expertise, build trust with your followers, and offer personalized engagement.

So it’s no longer about your follower count. It’s about how well you engage with your audience. When you build strong relationships with your most valuable followers, then the sales and conversions follow on.

When entrepreneurs struggle to sell on IG, it’s usually because they’ve failed to notice how the platform has changed. Here are the three most common mistakes that sellers make:

1. Only posting promotional content. If you only ever go for the hard sell, then the IG algorithm will downgrade your content, forcing you to pay for ads. Instead, you can reach a larger audience by posting a mix of educational, social, and promotional content.

2. Sending spam DMs without any personalization. Instagram users have got used to changes on the platform, too. These days, they expect personalized messaging and valuable offers. If you can’t supply those things, stay out of the DMs!

3. Never asking for the sale. Some entrepreneurs over-correct. Instead of promoting too much on IG, they never promote at all!

For a strategy make sure you’re asking the right person for the sale at the right time, click below:

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