They Got Acquired - 22 grants = e-comm exit

September 30, 2022
​Read on web​

Some acquisitions come together smoothly.
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Then there are those like Kat Weaver's journey with Locker Lifestyle.
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Launched in 2016, the-commerce fitness brand creates products help folks stash valuables while on the go.

In 2017, a fire wiped out Locker Lifestyle's inventory. But rather than folding, Weaver grew more resolved and kicked off a grant-raising campaign in which she amassed 22 non-dilutive funding opportunities.

After years of iteration-driven growth, Weaver wanted to start something new and opted to sell the company.

But over the following months, she faced a series of exit opportunities that imploded while under contract.

M0re on how her determination ultimately paid off. 👇

🏃‍♀️ After losing inventory to a fire, this young entrepreneur won 22 grants to fund her e-commerce business ​

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How goodwill factors into a sale

If you’re a first-time seller, you may be mystified when you hear prospective buyers talk about goodwill.

You can be forgiven if you’re a bit confused, as this isn’t the goodwill most people are familiar with, the sort that involves being kind to other people.

Goodwill in business is something else entirely.

Goodwill may influence your buyer to pay more for your business — or to pay less.

In this post, we’ll define and explain business goodwill, so you fully understand this important aspect of your business’s value. 👇

🤔 What is goodwill in a business sale? Inside this key aspect of business value​

Watch this space next week...

Next week we're launching a new report: 25 Content & Media Companies That Sold.

If you're building a content company (or looking to buy one), this report's for you!

We're offering a special launch price just for next week, so if you're keen to get your hands on it, do it during launch week.

See you Tuesday,

Lexi Grant
Founder & CEO
​They Got Acquired​
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Our mission is to redefine startup success by showcasing companies that sell for $100K-$50M. Learn more about us or follow us on Twitter.

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