Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z

Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z

Brands have found their way to BeReal, the new French-founded, young-demo skewing, photo-sharing app. As the social media newcomer gains traction, marketers start discussions about where and if brands belong on BeReal.

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