In 100% cases they boost sales: Gallup study
You’ve probably seen many "before-and-after" type images in different ads.
It's no accident.
In a study of 70 campaigns where sales results were known, Gallup did not find a single before-and-after campaign that didn’t increase sales.
Why do they work so well?
Because they use 2 main drivers to persuade you:
1. Pain (your current state)
2. Desired outcome (where you want to be)
Facebook Ad policies don't allow you to use "before-and-after" images to promote diet, weight loss, or other health related products.
But you can use them for all other topics.
Here’s an example:
Source: aggregateblog.com
Cheers,Charlie Patel ;)
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