The October edition of Not a Newsletter is here!

͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 

Welcome to the October edition of Not a Newsletter!

I’m back from Copenhagen, where my first public email workshop was a big success! I'm thinking about how to do more of these workshops in 2023 — and I could use a few quick answers from you to help me understand where I might want to host the next one in the new year!

Also inside this issue:

✍️ Announcing the next step in helping you hire (or get hired!) for a great email role

🇮🇳 What happens when Stripe and Substack aren’t an option? Here’s one creative solution from an India-based writer

📊 How to use Facebook ads to drive newsletter growth

📬 Dos and don’ts for LinkedIn newsletters

And a big thank you to this fall's supporting sponsors: Litmus, an all-in-one email marketing solution to help you create campaigns that convert, and Who Sponsors Stuff, a tool to help you find relevant sponsors for your newsletter. We’ve got a bunch of great stories coming up, and we couldn’t do it without their support. (Keep an eye out for next week’s story about how the Financial Times used surveys to make big changes to their email strategy — it's a good one!)

Anyway, lots to read in this issue of Not a Newsletter. Let's get into it!
 
Read on in Not a Newsletter

New on inboxcollective.com...

When Stripe + Substack Weren't An Option, This Writer Got Creative
A payment issue for one Indian writer opened up possibilities for an unexpected newsletter strategy. [Read on…]

How to Send an Apology Email
Here’s what to do if you make an email mistake — and how to fix your email workflow so you never make a mistake like that again. [Read on…]

Which Metrics Do I Need to Monitor When It Comes to Deliverability?
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox. [Read on…]
You can now sign up for an email alert when we publish something on a topic you care about. Just make sure you sign up with the same email address you already use for Not a Newsletter, and I’ll handle the rest!
Copyright © 2022 Inbox Collective LLC.

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Older messages

The September edition of Not a Newsletter is here!

Thursday, September 15, 2022

Let's talk about the five types of indie newsletter business models. Plus: The importance of understanding the lifetime value of a subscriber. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The August edition of Not a Newsletter is here!

Wednesday, August 17, 2022

This month, Inbox Collective turns three (!!!), so I put together a deep dive into what I've learned. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The July edition of Not a Newsletter is here!

Thursday, July 21, 2022

Four tactics that will help you stay in the inbox. Plus: Best practices for writing great subject lines. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Welcome to the new Inbox Collective 

Tuesday, July 12, 2022

You've been asking for more stories, case studies, and how-tos about email strategy. Today, I'm going to start bringing you those. I've got some news. I'm excited to announce that I

The May edition of Not a Newsletter is here!

Thursday, May 19, 2022

What do you need to do to stay out of the spam folder? Plus: A few ideas for interactive emails. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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