[SaaS Club] From Positioning Struggles to $300M+ ARR

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

Podcast

From Struggling with Positioning to Hitting $300 Million ARR

In 2010, Doug and his co-founders bootstrapped a SaaS company.

They realized that enterprise companies were "drowing with too many PowerPoint documents" and decided to solve that problem.

But their product didn't fit into any existing category. So it was difficult for their prospective customers to understand the positioning.

"I don't even know why I need your product" was something that they often heard in the first couple of years.

In this episode, we unpack that story and share Doug's journey, including:

• Why Doug and his co-founders decided to bootstrap for the first couple of years instead of fundraising — and why that turned out to be the right decision.

• Why they decided to target enterprise customers from day one instead of working their way upmarket, and the challenges they faced as a startup selling to large organizations.

• How they’ve grown from a bootstrapped business to a SaaS company doing over $300 million ARR, with 2,200 customers and $450 million in funding.

I hope you enjoy it.

Listen to the full podcast episode


Planorama Design

You know that your customers need to experience the value of your SaaS product quickly, or they're not going to stick around.

So creating a great user experience is critical for every SaaS product. But the reality is that many SaaS companies struggle with UX design.

That's why Planorama Design offers professional UX & UI design services that reduce the complexity and make your SaaS product more intuitive to use.

Their team of experts will work with you to deliver UX & UI designs, user stories, and test cases that accelerate your dev team to bring your product to market faster, and done right the first time.

Learn more about Planorama Design


Book of the Week

This week's book recommendation is from Doug:

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

Why did Doug recommend this?

"I think there's some just really basic life lessons in there about knowing what you want to do and how to get there."

Around the Web

LinkedIn Post of the Week

This post is about selling features vs benefits vs desired outcomes.

Let me know what you think in the comments or share an example of a company that you think does a great job selling desired outcomes.

SaaS Financial Model Template

In this article, Adam Tzagournis at FlowCog explains how to create a SaaS financial model that you can use with investors. He also has a template that you can download.


Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. whenever you're ready, here are 3 ways I can help you:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.