[SaaS Club] The importance of focusing on one market

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

The Importance of Focusing on One Market

In 2018, Stefan came to the realization that his consulting business in Sweden wasn't delivering enough value for his clients.

He believed that a SaaS application would provide more value so he and his team set out to build one.

It didn't take long for him to get his first 10 customers. Most founders would be delighted by that, and Stefan was too at the time.

But today, he wishes that they hadn't sold their MVP so quickly, and we talk about why and what he would have done differently.

Also, they hedged their bets and decided to go after three different vertical markets at the same time instead of picking one vertical.

That approach didn't work, and they wasted a ton of time and money.

Eventually, they decided to focus on just one vertical.

And that's when everything clicked, and the business grew faster.

We talk about why it's so difficult to commit to one market and how Stefan and his team got there.

Currently, Data Talks has about 500 customers and is generating around $250K in monthly recurring revenue.

I hope you enjoy it.

Listen to the full podcast episode


📗 Book of the Week
This week's book recommendation is from Stefan:

Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think by Hans Rosling

Why did Stefan recommend this?

"Because he brings data into explaining the state of the world and shows that we're in a much better state than we think we are."

👩‍💻 Around the Web

5 Interesting Learnings from Atlassian at $3+ Billion in ARR
This is an interesting article from Jason Lemkin where he shares 5 insights about Atlassian having crossed a mindblowing $3B in ARR. Jason argues that despite the doom-and-gloom, many of the best SaaS companies are growing faster or faster than ever.

Tweet of the Week
And if you're an early-stage SaaS founder on the other end of the spectrum, remember this:

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. whenever you're ready, here are 3 ways I can help you:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. 3-Month Bootcamp: Need more help getting to your first $10K revenue? You will get 10 weeks of training, live group coaching, email support and more.

3. Private Coach/Advisor: Want to work directly with me? I'll help you get the clarity & focus needed to execute confidently and get breakthrough results.