The Latest from SaaStr: Customers Have Windows to Deploy New Apps, Be Patient

THE LATEST FROM SAASTR

By Jason Lemkin  · Monday, October 17, 2022 | Growth, Sales

We all want to push, push, push.  To make the month and the quarter.  And you have to.

But there’s a lot of stuff you also need to hold back on to go long.  Like not pushing too hard.

Many enterprise customers have narrow windows during the year when they evaluate new apps, often for budget and planning purposes.  And other narrow periods where they get the resources to deploy a new app and manage the often significant business process change involved.

FUNDRAISING

By Jason Lemkin  · Saturday, October 15, 2022 | Growth

There’s so much chatter on what’s going on in venture these days — and there should be.  The industry has been turned on its head, as we went from private 100x ARR deals in 2021 to public SaaS companies trading at 5x ARR on average in 2H’22 and with multiples at all-time lows for the past 6 years.  That’s massive change.

But let’s step back a bit … where are we really?  I really like the latest CB Insights data because we can use it to simplify a lot of complexity in the markets:

DEAR SAASTR

By Jason Lemkin  · Sunday, October 16, 2022 | Leadership, Q&A

It’s all over the place:

Google bought Android and YouTube and turned them into top core products

Salesforce grew Mulesoft, ExactTarget, and, so far, Slack and all grew well after their acquisitions.  In fact, Salesfeorce’s mutiple Clouds today are really built on top of its biggest acquisitions.

SAASTR EVENTS

NEW VIDEO

By Amelia Ibarra  · Monday, October 17, 2022 | Customer Success

If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future.

This edition of the SaaStr Daily is sponsored in part by Zip

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This edition of the SaaStr Daily is sponsored in part by Brex

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