🚀💡 Treat Content Like a Business - IdeaEconomy💡 🚀

"This is the way for our generation to create wealth for those who like telling stories and for those that are interested in attention arbitrage."

Codie Sanchez is a venture capitalist/investor that has amassed over 180k newsletter subscribers and 235k Twitter followers in the last couple of years while investing in hundreds of businesses. 

Lots of insight into buying companies, creating online, and generally leveling up your career. It's fascinating to see how top performers can achieve so much.

Dan Koe on building a $1m one person business.

"The one person business, in my eyes, is for those that value self-reliance, time freedom, and location freedom.

We use:

► Social media for building leverage, attracting like-minds, and building a name for ourself (from nothing)
► No-code tools and software for digital real estate, product hosting, and email lists (that can’t be taken away like social media)
► Lifestyle design to create a work schedule that best suits the individual – usually 2-4 hours of work a day at the start, sometimes more if you get into the flow"

(Scroll down the post to "Using Twitter as a Sales Funnel".)

This is a summary of the My First Million podcast.

Big Idea: "Harsh Strongman makes $500k-1M a year on Gumroad downloads. His marketing strategy? Twitter."

The products don't even look that good.

Check out these Twitter accounts to see it in action.

48 Laws of Power Bot (203k Followers)
Book Of Pook Bot (60k Followers)
Charlie Munger Bot (42k Followers)

Simple ideas can have a massive impact. Leveraging popular books is a much easier growth strategy than what most are advocating on Twitter.

Josh Spector and Dylan Redekop talk about why you should start a newsletter, how to get your first 10k subscribers, and how to price newsletter ads.

Matt Gray shares his framework for Twitter growth.

1. Create Twitter Lists
2. Engage With Top Accounts Daily
3. Find 6-10 New Interesting People Each Week
4. Win on Twitter by Building Authority
5. Use Strategic Content To Grow Your Following
6. Bonus: Own Your Audience

Consistent effort and a proven system will generate results over time.

Related Links:
Kieran Drew shares how he got to 69k followers in 2 years and his plan to 100k

Erica Schneider shares how she would edit a thread for bigger impact.

"Making an effective lead magnet doesn't have to be a difficult process."

Big Idea: Short yet powerful video to get more subscribers. I love frameworks like this.

via @joshspector

"In the past, marketing was about creating content that was both authentic and useful. But now computers are making content so fast that we can't tell what is real anymore. The end of marketing as we know it has arrived!"

Big Idea: AI tools are being widely used for content, images, and deep fake videos. The content is already pretty good and it's getting better. The work of a creator will change drastically in the next few years.

Related Link:
An AI Might Have Written This

via @producthabits

Big Idea: All the ways you can grow your online business in one image.

"The trend that Substack is part of is not a newsletter trend, or even the much-hyped creator economy. We are part of a seismic shift in the media economy that is all about writer and creator ownership and independence. When writers are in charge, they can do the work they believe is most important, have a direct relationship with their readers, and have the potential to make far more money than they could get from being an employee who produces content for others to own and disseminate."

Big Idea: It's not about newsletters, it's about creators owning their audience. There has never been a better time to be a creator.

Here are some more great links I discovered this week.

How to Hire Freelance Writers in 5 Steps - ahrefs

What’s Wrong With Most Podcasts? - amanadanat

The subtle art of writing hooks - dolectures via @storythings

5 ways you should categorize your SEO-optimized articles for maximum ROI - alexgarcia via @marketercrew

How To Grow Your Audience More Quickly With a Referral Rewards Program - thetilt

Great SEO Advice: Pushing the boundaries on SEO testing - nichewebsitebuilders