GrowthHackingIdea - +307% to conversions (small change)
Amanda Stevens launched her new book and promoted it using this headline: "New Book Reveals Rescue Remedies for Retailers".
Then she A/B tested other headlines and found one that increased her conversion rate by 307%.
What was it? - "If you are a retailer in need of fresh ideas and proven growth strategies, this new book is for you."
What's the difference?
The 2nd headline talks about specific pain (= in need of fresh ideas) and a desired outcome (= proven growth strategies).
This approach is very powerful and helped me boost my conversions by up to 4x.
Source: neilpatel.com
Cheers,Charlie Patel ;)
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