👋 Hey there! Welcome back to 🥁 Humans of PLG💥—a space where we bring you insights directly from the OGs - the humans in the drivers’ seat, building your favorite PLG companies.

Since we started this newsletter, our #1 goal has been to get enough folks excited about the product-led world that we so dearly love ❤️; this is yet another extension of this grand effort.

Take Toplyne out for a spin! 🤸🏻‍♀️

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Today, we’re picking the 🧠 of Daryna Kulya, Co-founder, OpenPhone.

Watch the full version here 👇 or scroll ahead for the TLDR highlights 🔥

If you’re planning to listen to this on your treadmill or on your drive to work and would prefer the audio-only version, we got you covered:

✨ Catch the full episode on Spotify:

Top of the Lyne Toplyne Podcast

…or 🍎 Apple podcasts, if that’s your thing:

OpenPhone: The 21st Century Business Phone!

OpenPhone is an app to which you can add all your work numbers. It can live on all your everyday devices and, on top of calls and messages, offers a full suite of integrations to your work tools.

Daryna is on a mission to rewrite the future of the business phone, bringing it back from the dead and into the 21st century. 🚆

With an impressive 200%+ Net Revenue Retention (NRR), OpenPhone is loved by teams at Sonder, Linear, AirGarage, Soon, and Avalon, among others.

Catch our in-depth breakdown of OpenPhone’s growth story here!

We cover a lot of ground here with Daryna, including:

• Tweet Reactions 🐦

• How does OpenPhone help you?

• How to win trust in online communities?

• How to find a balance between existing demand and demand creation?

• Prioritizing customer delight

• Engineering word of mouth

• How she stays in touch with customers even today

• The importance of dogfooding your product

• Plugging sales into a PLG motion

• The difference in how sales operates now vs. 10 years ago

• Engineering spike events

• Rapid Fire

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Shownotes 📝

Darya’s recommendations:

🛠 Tool: Zapier

🙌 LinkedIn Account: Devin Reed

Connect with her at :

🔗 LinkedIn

💙 Twitter

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