[SaaS Club] Building Customer Trust as an Early Stage Startup

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Building Customer Trust as an Early-Stage SaaS Startup

In 2014, Zak and his co-founder Graham were both frustrated with the cost of healthcare and believed they could make a difference.

They decided to build software to help direct primary-care practices.

Despite both of them lacking experience in healthcare, they jumped right in and hit the ground running.

Within 30 days, they attended an industry event, talked to prospects, started building a product, and got their first paying customer.

Today, their startup has around 1,000 customers, is close to hitting 8-figures in annual recurring revenue (ARR), and has raised $64M.

But looking back, Zak wishes that he'd spent more time researching customers problems instead of moving as fast as they did.

Listen to the full podcast episode


🖥 Planorama Design

You know that your customers need to experience the value of your SaaS product quickly, or they're not going to stick around.

So creating a great user experience is critical for every SaaS product. But the reality is that many SaaS companies struggle with UX design.

That's why Planorama Design offers professional UX & UI design services that reduce the complexity and make your SaaS product more intuitive to use.

Their team of experts will work with you to deliver UX & UI designs, user stories, and test cases that accelerate your dev team to bring your product to market faster, and done right the first time.

Learn more about Planorama Design


📗 Book of the Week

This week's book recommendation is from Zak:

Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz

Why did Zak recommend this?

"It really helped me think through how to define the key things we should care about from a metrics perspective e.g. how to measure them and how to (when the time is right) let go of them as you get to the next stage of the business."

🌐 Around the Web

LinkedIn Post of the Week

This post is about Product Led Growth.

Let me know what you think in the comments.

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. I've just launched a new coaching program (Accelerate 2.0). If you're interested in joining the first cohort you can learn more here.