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Shopify Dispatch Issue #371 - Shopify and Google

Shopify Dispatch

Issue #371 - November 2nd, 2022

A Bigger and Better Shopify Audiences, now available with Google

Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know how this compares to Google taking over the Shopify Google Shopping app but there's definitely a lot of changes happening in the advertising space for Shopify.

Do I need Google Analytics on my Shopify store?

With the upcoming closure of Google Analytics 3 and Shopify not having an option for its successor, Google Analytics and web tracking in general is on a lot of people's minds.

Ilana Davis writes about deciding if Google Analytics is even needed or if there's an alternative way to track website visitors.

Did last year's holiday customers come back?

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

My articles this week

Comparing your Average Order Value against other Shopify stores

Advertising: the ghost of the fourth quarter

Repeat customers should be placing larger orders and increasing AOV

Start improving your repeat customer loyalty asap

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #370 - Discounting, Future of personalization

Wednesday, October 26, 2022

Shopify Dispatch Issue #370 - October 26th, 2022 Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The

Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation

Wednesday, October 19, 2022

Shopify Dispatch Issue #369 - October 19th, 2022 Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required

Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Wednesday, October 12, 2022

Shopify Dispatch Issue #368 - October 12th, 2022 Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

Shopify Dispatch Issue #367 - Acquisition vs loyalty

Wednesday, October 5, 2022

Shopify Dispatch Issue #367 - October 5th, 2022 Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode

Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go

Wednesday, September 28, 2022

Shopify Dispatch Issue #366 - September 28th, 2022 Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured

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