Write Title Tags that Drive Traffic - Issue #036 of the RankMakers Newsletter 🚀

Write Title Tags that Drive Traffic - Issue #036 of the RankMakers Newsletter 🚀

by Roberto Robles - View online

Actionable SEO Tip of the Week

If you're not familiar with title tags, they are the short line of text that appears in search results and in your browsers window.

While there is no magic formula for writing the perfect title tag, there are a few things you can do to make sure yours are effective.

Keep it short and sweet

Your title tag should be no more than 60 characters long, including spaces. That may not seem like much, but you want to make sure your message is clear and concise.

Include keywords

You should include keywords that accurately describe your page content. This will help potential visitors know whether your page is relevant to their search, which will bring in more clicks and drive more traffic to your website

But beware of keyword stuffing - using too many keywords will actually hurt your rankings. And this not only applies to title tags, but to your content in general. Over optimization is a thing and you must avoid it.

Include a call to action

When it makes sense, don't forget to include a call to action. A good title tag should entice people to click through to your website. The messaging will depend based on the product or the conversion objective. If you have a SaaS, a call to action could be "Start your FREE trial". Do a CTA that goes inline with what you are trying to achieve.

If you follow these tips, you'll be well on your way to writing title tags that drive traffic - and ultimately, sales!

Are there any specific SEO topics you would want me to cover in the coming weeks? DM me on Twitter and let me know!

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