Connected TV is predicted to be bigger than mobile advertising in the next two to three years. But how?

It's helpful to note that consumers are on board with 86% reporting that "they're open to seeing ads that are relevant or entertaining." On the flip side, only 40% anticipate being upset if too many ads exist.

Brands need to watch out though. Most CTV ads are run through gaming consoles - that will need to be a huge consideration during the buying process, especially since most efforts are focused on smart TVs.

Jeff Green, CEO of The Trade Desk, called CTV the "most effective vehicle for advertising ever created". We're paying attention because audience reach is growing quickly and because of its access to first-party household data. 

Musk is just getting started...

ICYMI just over a week ago, Elon Musk's deal went through and he's now the rightful owner of Twitter. Due to his nature, understanding what's going to happen next is a bit of a moving target so we're sharing New York Times' top 6 predictions. Some of which are already coming true...

First up, none of the executives are safe, which we've already seen with the exit of CEO Parag Agrawal and other top-level employees - plus at least 50% of the Twitter worldwide workforce.

There could be a potential employee revolution (from those who are left) since they're deeply invested in the company's mission of promoting "healthy conversation", more so than any other social media platform.

The influence on politics is a serious one. Will it effect today's Midterm elections? It may or may not, but Elon could play a key role in the 2024 election.

Elon's product updates revealed some big shifts to how users will interact with the platform (many of which seem to have already been in flight by the previous team), and the decreasing validity of information by allowing any paying user to hold a verified badge could really shake things up.

Last but certainly not least, Musk is stepping more and more into the spotlight and will continue to have one of the largest, if not largest, influences on culture and politics for years to come - if the website itself doesn't collapse before then.

How is it time for Black Friday/Cyber Monday already?!

Have you watched Google's 6-part series on cybersecurity?

Sustainability strategy. All the cool brands are doing it.

Buy now, pay later options are booming

Transform your data into profitable growth

GM's brilliant marketing strategy is convincing car buyers to go electric

New updates just released on how to optimize responsive search ads

McDonald's growth is attributed to it's marketing team, according to CEO

Oscar Meyer's World Vegan Day/Holiday Campaign is definitely attention grabbing

The right KPIs can be marketer's saving grace as economic downturn looms

TripleWhale is your all in one e-commerce OS for your online store

Transform your data into profitable growth with Tirple Whale.
Triple Whale centralizes the metrics from all the tools you use, right into your pocket. It simplifies, informs, and saves you time!

Marketing Assistance - and sales, and design, and...

MarketerHire has launched a new Marketing Assistant Service! We developed this service after having trained and hired hundreds of assistants to support our own internal teams. Your marketing assistant can: 

• Monitor data and analytics
• Create daily reports
• Support channel leads with digital campaigns
• Help with project management and tracking
• Audit your website
• Design graphics for ads, presentations, and websites
• Perform light video editing and animation work
• Support lead generation and prospecting
• Conduct basic research and data entry
  
  ...and much, much more