Proven playbooks from top B2B growth experts. Their success is your success.

See exactly how high-growth companies like Ramp, Notion, and Brex are using conversion as the second lever of growth with Mutiny.

Simply put: knowing how a product grows is the lifeblood of a business, especially venture-backed startups. Historically, marketing funnels have allowed companies to gain insights into this question, but they only provide a specific step while missing the bigger picture that a growth loop can offer.

According to Brian Balfour, CEO of Reforge and former VP of growth at HubSpot, “growth loops are the new marketing funnels.”

But what makes growth marketing successful anyway?

The recipe for success is collecting data-driven acquisition insights and sharing them across the organization to help guide product development, customer experience, and brand positioning. 

Enter the growth loop:

The growth loop is a popular framework for changing how marketers think about customer demand and growth. According to Gartner, a growth loop “is a flywheel of user acquisition and retention that fuels growth.

To develop a powerful growth loop, you want to ask yourself this one question, “How will the first group of users convert the second group of users?” Output from the first cycle is fed back into the start of the next growth cycle.

This creates a self-sustaining, compound effect.

With growth hacking tactics and targeted ads reaching an expiration date, we think this brings a fresh perspective to what the future of sustainable growth marketing looks like!

Could TikTok get better?

The TikTok algorithm is king amongst platforms but has needed improvements in searchability.

TikTok is improving SEO across the platform by increasing the character count in video descriptions from 300 to 2,200. This will allow creators to pack tons of searchable keywords into their videos, which guarantees an increase in value for the discovery tab.

The platform's reasoning is to help creators build deeper connections with their audiences and improve discoverability in search, all while allowing the platform to get better at recommendations and relevant content. As TikTok seems to be gaining on the heels of Google for search, this could help them close the gap.

The pros and cons of Low-Code/No-Code solutions to enhance CX

Meet the Forbes Top Creators for 2022

Coupon clipping is not what it once was

AI-generated art and IP issues

Delivering differentiated brand experiences

Tongue-in-cheek campaign - cost of living hacks gone wrong

Brand and demand collaborate 

Creepy Smiles are creative marketing for horror flick

Fact-checking your SEO

The power of omni-channel experiences

To good to be true?

Increasing efficiency

If you find yourself needing help with design work, sales tasks, or marketing reporting and execution work, hiring an assistant can be your best bet but is not always feasible - and finding the *right* assistant can be even harder.

MarketerHire launched a new service after having trained and hired hundreds of assistants to support our own internal teams, so we expanded it to the public.

By hiring a full-time Marketing Assistant, you'll be able to free yourself from the admin and execution work related to:

• Monitoring data and analytics
• Creating daily reports
• Supporting channel leads with digital campaigns
• Project management and tracking
• Auditing your website
• Designing graphics for ads, presentations, and website
• Light video editing and animation work
• Supporting lead generation and prospecting
• Conducting basic research and data entry
  
  ...and much, much more