-36% vs +96% with a simple change (2M study)

Unbounce analyzed 2,345,864 exit intent popup views and uncovered 2 insights:
1. The first dropped their conversions by 36%.
2. The second - increased by 96%.

First.
They A/B tested:
A: 900x700px popup.
vs
B: 800×500px popup.

Result: 900x700px popup turned out to be too large for some browsers. As a result, it reduced load/view ratio and overall impressions by 36%.


Second.
They A/B tested:
A: 1-step popup (input email right inside a popup).
vs
B: 2-step popup ("get ..." button on a popup that leads to an opt-in landing page)

Result:
2-step popup increased conversions by 96%!

P.S. If you want more growth studies instantly grab them here.

Source: unbounce.com


Cheers,
Charlie Patel ;)



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