Val Geisler - February 22, 2021

Seems like a weird way to start an email, talking about the past. But 2/22/21 is a special day for me and also for this email list.

On Monday February 22, 2021, I joined the team at Klaviyo full time. It was a huge leap (I talked more about the why behind the decision on Twitter at the time) and honestly one I'm thrilled to have taken.

You miss 100% of the shots you don't take. - Michael Scott Wayne Gretzky

I have next to zero regrets about this decision. Next to zero because I do have one:

I've let this email list - my regular weekly insights and musings to you - go to the wayside. More specifically, I haven't emailed this list (aside from anything automated) since February 22, 2021.

I am, as they say, a shoemaker's kid with no shoes.

Bad email marketer-ing aside, I truly didn't believe I had a lot to offer you with my daily focus shifting from churn reduction to customer advocacy.

But that's where I was wrong.

Customer advocacy is churn reduction. And, on top of that, I have the extreme privilege of working inside one of the leading SaaS companies seeing exactly how the sausage is made.

Much more so than I did as a consultant.

It's a different kind of thing I have to offer you now.

See, customer advocacy is churn reduction. It's also customer success. It's marketing. It's product development. It's sales.

It's a little bit of everything, all rolled into one.

So....

I'm restarting this newsletter.

A few things to note:
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1) I'll be moving this email list to Klaviyo (duh)
2) The topics are going to have range. We're not just talking churn reduction anymore, my friends. This is full on customer experience happening here.
3) I still want to talk to subscription brands. I love recurring business models and will alternate between talking software and talking ecommerce.
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​Most importantly: if you still want to get my emails, you have to click on this link. ​
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If you don't want to get my emails anymore, totally fine. Do nothing and in a few short weeks we'll part ways.
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What questions do you have for me? I've missed chatting with you so hit reply if you want. I'd love to know your update since 2/22/21.

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-Val
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