Val Geisler - why we can't work together

Turns out a lot can change in a short amount of time.

Or maybe the change happens quickly but the writing has been on the walls for a while.

Probably both.

If you don't hang out with me on Twitter, then you probably aren't aware that a big huge change has happened for Fix My Churn. More specifically, for me.

Backstory:

Mid-2020 (when we were fully settled into these Unprecedented Times™) I started to realize that the sneaky burnout-y feelings I was having were not just panny related. Sure, kids were home full time, ecommerce went bananas, and my husband's Air Force medical unit was deployed for six weeks to take care of covid patients. But that honestly wasn't what was bugging me.
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I've done email for a long time and, while I love it (always have, always will), I found myself wanting to focus on one particular part of the work we do here.
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See, all projects we work on start with customer research. We want to dig into who your customers are, what they think, how they talk, what matters most to them. You've heard me talk about Jobs To Be Done and why it matters so much, right? Well I wanted to do more of that work. Exclusively. To the point that I pulled it out as a standalone service!
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Further, I found in all of our projects over the last few years I wanted to go deeper with each brand. But there are things like Project Scope and Being A Contractor and Having Other Clients that kept me from digging in.
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Aaaaaand...
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We kept getting hired for email-centric projects. (I know, I know, why don't you complain about having steady work during a pandemic, Val. Super cool of you.)​
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Toward the end of the year I started talking to the team at Klaviyo about a new role they were kicking off – Customer Evangelist.
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Gathering and telling customer stories in a meaningful way both internally and externally. At an email SaaS company. Focused on ecommerce.
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If I could have written a dream job description for myself I would have written this.
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​The Big News:​
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So (long story pretty long) I kept talking to the team about it and I'm here to tell you that we can't work together because I'm starting my gig at Klaviyo in just a few weeks.
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​I'm a Customer Evangelist at Klaviyo!​
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And I'm truly very excited for this big change.
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I've fielded questions like "what led to such a big change" and "I thought you were unemployable" and "but what about copywriting/email marketing" and "oh good I need help getting my Klaviyo account setup" to which I say:
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1) Burnout, mostly. Turns out running an agency isn't always glamorous LMAO. And then lots of listening to and trusting my gut.
2) I don't think I've ever said "never again". I always said "not unless it's the perfectly right fit".
3) What about it? I get to tell the stories (copywriting) of customers using an email service provider (email marketing).
4) Hop into the Klaviyo Community Forum or get on Live Chat or email support. There are lots of ways to get in touch with the support team!
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​Now what of Fix My Churn?​
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Oh I'll still be here.
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We won't be offering services but I'm still planning to write blog posts, email you with retention hot takes, and generally keep putting out free advice.
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If you don't like free things, you know where the unsubscribe link is.
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But if you want to stick around and hear from me, I'll be here!
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Onward and upward,

Val

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