Google Analytics is changing, here's what you need to know...

November is National 🍌 Banana Pudding Lovers Month, Reader...

I’m eating mine for 🥣 breakfast! 

This newsletter is brought to you by Social Media Marketing World.

In this edition:

We’re also covering successful Web3 business ideas, plus bringing you Facebook news and updates.

But first, a word from our sponsors:

4 Tips To Get Employees Sharing On Social
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Looking to get the most out of your social media efforts? Check out these recommended tools!

How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

The old version of GA, officially known as Universal, is set to be retired next year. If you want to ensure a smooth transition, you should get comfortable with the new service now.

Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

UA will stop receiving web traffic data on July 1st, 2023. That means even if you still have it set up on your website, it won’t work any more. Your page will still exist, but there won’t be any data to see. And by the end of 2023, you’ll no longer be able to access it at all. 

Why?

Here’s what Google has to say about it: 

“In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers—all while prioritizing user privacy.”

Long story short: analytics need to get better at privacy and attribution. 

UA has been having privacy issues for a while. Many states and countries have introduced new privacy laws, such as the GDPR in Europe. The GDPR has very strict rules about exporting or processing the data of European Union citizens outside the EU—which makes it harder for to show you information about your web traffic.

There are also problems with accuracy and attribution. In 2022, about 20% of internet users have an ad blocker installed, which means that UA can’t collect data about their behavior online. Competing web browsers have started to offer stronger privacy features in order to attract new users.

Result: the only really accurate attribution data comes from people who use the Chrome browser and don’t have ad blockers. That’s a much smaller pool of data. 

GA4 aims to solve these problems with more flexible tracking, granular data, and simpler set-up. But first, you’ll need to make the switch. 

To explore what makes GA4 valuable to marketers, and learn about clever new features you can use, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify.

Here is some more great content you won't want to miss:

Creating Sustainable Businesses With Web3
Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? Discover examples of Web3-based business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs.  

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Discover the Latest Facebook Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.