Using Instagram to get more customers...

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In today’s edition:

Plus, we’ll cover:

• Better Facebook ads
• Twitter campaigns
• A three-step branding strategy
• Using Facebook to Sell NFTs

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How to Book More Customers on Instagram

If your business or brand uses appointments or reservations for customers, adding a CTA button to your profile can highlight your offerings and guide customers toward a conversion.

In many cases, IG adds extra callouts to draw attention to the buttons. For example, customers may see a Request Info About This Business prompt that briefly appears on the screen and points to the button.

Since these buttons allow customers to take key steps in the app, they also decrease the friction that often slows conversions on external sites. If you usually encourage customers to book or reserve by tapping the link in your bio, using these in-app tools can lead to happier customers and more bookings for your business.

Concerned that adding an action button could prevent IG users from contacting your business or visiting your external site? They don’t replace existing contact or linking options on your profile. Instead, they create an additional option for driving action. That means you can get bookings or reservations while still encouraging customers to contact your business or visit your external website.

To learn how to set up Book Now or Reserve buttons on your business profile, read the full article.

And here is more great content for you:

• How to Create Facebook Ads Customers Engage With
• How to Scale Twitter Ads
• Three Steps to Develop a Personal Brand
• How to Use Challenges to Sell Out NFTs