5x revenue: The Loyal-customers framework

After analyzing 33 billion visits to 180 eCommerce websites, Adobe discovered:
1. Repeat buyers deliver the same revenue as 5 new customers combined
2. Repeat buyers spend 3 times the original purchase amount when making a 2nd purchase, and this number only continues to increase over time.

Here are the priceless frameworks that can help you grow your loyal customers...


The "Turn One-time buyers into Repeat buyers" framework:

1. Goal: Encourage habitual purchasing.
2. Need: Inspiration, Reminders.
3. Timing: First 30 days.
4. Strategies and tactics:
4.1. Send product replenishment reminders.
4.2. Send abandoned cart reminders.
4.3. Proactively send data-driven product recommendations.
4.4. Use retargeting to keep your brand top-of-mind.
4.5. Gamify buying with loyalty points.
4.6. Offer compelling incentives.


The "Turn Repeat buyers into Loyal customers" framework:

1. Goal: Enhance commitment to brand.
2. Need: Affinity, Rewards.
3. Timing: Next 3-6 months.
4. Strategies and tactics:
4.1. Reward customers for desired behaviors.
4.2. Identify and celebrate your promoters.
4.3. Recognize big and frequent spenders with exclusive perks.
4.4. Use customer care emails to build brand affinity.

Source: flightschool.autopilothq.com


Cheers,
Charlie Patel ;)



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