Steve Jobs on how to identify the best managers

Nathan Baschez's Philosophy of Product Building

Last week, I shared Nathan Baschez's strategy for taking new ideas from 0 to 1. He released two more articles in the series on his nine-step philosophy for building great products. Check out Part 2 and Part 3, which cover how to shape your ideas into a simple v1, ways to approach design, and how to position your new product effectively. These articles are worth bookmarking.

Investing in Internal Documentation

Prioritizing the internal documentation process is critical. It doesn't seem like a priority early on, but the last thing you want is to lose mission-critical knowledge because it only lives inside an early hire's head. If you find the documentation process daunting, this guide lays out a helpful model you can follow. 

The Lifecycle of Uncomfortable Tech

We are in a period of speedy growth, especially with the recent rise of generative technology. The next several years will probably make a lot of people feel uncomfortable. But the lifecycle of tech waves comes in predictable stages. This is the five-phase process, which makes it easy to see where we are now—and what's coming next.

Product Development Requires Balancing Conflicting Goals

You will inevitably have to balance conflicting goals when you build a new product. I appreciate this read, which outlines some interesting concepts that need to be discussed more. Here are a few: Focusing on customer success alone is harmful, customer problems aren't business problems, and on-time delivery doesn't lead to business success. Check out the complete list here.
 

Why ChatGPT Functionality Isn't in Google Products

An Alphabet employee shares why we have not seen ChatGPT-like functionality in Google products. One of the main reasons is that the cost to serve an AI result is 10x-100x higher than a regular web search. On top of that, they are too slow relative to our expectations of how quickly search results should be returned. Here's a look at the original explanation. 

The Key Piece of a Successful Content Marketing Program

Many startups are bought into the value of content marketing. But most teams disproportionately focus on content creation and not enough on distribution. This is because content distribution often feels like an ineffective to-do list. I recommend choosing your distribution channels first and then determining your content format accordingly. 

Avoid Vanity Metrics

It's easy to fall into the trap of thinking that to be a successful content creator, you must achieve a certain number of followers, likes, and views. But success can look like something entirely different. So before investing additional energy into content marketing, ensure you're measuring the right things and focusing on what truly matters in the long run.  

Drive More Revenue Faster in 2023

Businesses will have to exercise some creativity regarding monetization during what is likely to be a challenging year ahead. This is a must-read if you want to be as strategic as possible about driving more revenue faster in 2023. These four go-to-market plays are spot-on for the year ahead.