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Shopify Dispatch Issue #373 - Shopify B2B

Shopify Dispatch

Issue #373 - November 16th, 2022

Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through.

B2B Sales: How to Identify, Nurture, and Convert B2B Customers Online

Elise Dopson writes about how to handle B2B sales in Shopify.

The new dedicated B2B and business account features look like an improvement over the old way, I'm just not sure if there's an easy middle ground for occasional B2B sales. Like the ease of regular Shopify with a few power features for a handful of larger customers.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Good-enough attribution: know where your customers came from

Build a marketing buffer to give yourself space this season

Predicting customer defections with Average Latency

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages

Thursday, November 10, 2022

Shopify Dispatch Issue #372 - November 9th, 2022 Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and

Shopify Dispatch Issue #371 - Shopify and Google

Wednesday, November 2, 2022

Shopify Dispatch Issue #371 - November 2nd, 2022 A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know

Shopify Dispatch Issue #370 - Discounting, Future of personalization

Wednesday, October 26, 2022

Shopify Dispatch Issue #370 - October 26th, 2022 Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The

Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation

Wednesday, October 19, 2022

Shopify Dispatch Issue #369 - October 19th, 2022 Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required

Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Wednesday, October 12, 2022

Shopify Dispatch Issue #368 - October 12th, 2022 Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

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