Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages

Shopify Dispatch

Issue #372 - November 9th, 2022

Introducing Shopify Forms: Grow Your Marketing List, for Free

Shopify's released a new app for creating opt-in forms to collect subscribers and offer discounts.

SEO your Shopify collections with this free guide

Kai Davis (no relation) has published a guide on SEO for Shopify collection pages with tons of advice and tactics.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Dig deeper into your Shopify store's Average Order Value to find customer segments

Make sure to welcome new customers coming on Black Friday

Promote the products that lead to the most profitable customers

Combine your customer analysis for the best results and unique insights

Eric Davis


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Shopify Dispatch Issue #371 - Shopify and Google

Wednesday, November 2, 2022

Shopify Dispatch Issue #371 - November 2nd, 2022 A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know

Shopify Dispatch Issue #370 - Discounting, Future of personalization

Wednesday, October 26, 2022

Shopify Dispatch Issue #370 - October 26th, 2022 Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The

Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation

Wednesday, October 19, 2022

Shopify Dispatch Issue #369 - October 19th, 2022 Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required

Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Wednesday, October 12, 2022

Shopify Dispatch Issue #368 - October 12th, 2022 Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

Shopify Dispatch Issue #367 - Acquisition vs loyalty

Wednesday, October 5, 2022

Shopify Dispatch Issue #367 - October 5th, 2022 Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode

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